Monika Ichlassia

Self-motivated, enthusiastic, and result-driven professional known for creativity, focus and persistence. With a strong can-do attitude and ability to adapt easily to diverse teams and environments, excels in building relationships, liaising effectively with stakeholders and negotiating contracts with various organizations and companies, while managing multiple tasks in a fast-paced environment. Seeking an opportunity to grow in a position that allows to use current knowledge and skills to mentor others.

Focusing on developing a team and new potential business, as well as a person who can bring the best contribution to the company, environment, and community.

GROUP & EVENTS SALES EXECUTIVE MICE – PROACTIVE at MILLENNIUM AIRPORT HOTEL DUBAI (2025-12 – Present)

• Proactively generated new MICE business through sales call cold calling, networking, and industry events.
• Identified and developed new corporations, DMCs, and agency accounts to drive revenue growth of MICE Business.
• Conducted sales presentations, client meetings, and site inspections to secure group and event bookings.
• Prepared customized proposals, negotiated rates, and closed contracts in line with hotel revenue strategy.
• Achieved monthly and annual sales targets for meetings, conferences, incentives, and exhibitions.
• Built and maintained strong client relationships to ensure repeat business and long-term partnerships
• Coordinated closely with Banquet, F&B, Front Office, and Operations teams to ensure seamless event execution.
• Managed Opera blocking system updates, sales activity reports, and revenue tracking
• Monitored competitor activities and market trends to identify new business opportunities
• Ensured proper handover of confirmed groups & events to operations team for successful delivery.

EVENTS SALES EXECUTIVE - PRE-OPENING TEAM at BAB AL SHAMS DESERT RESORT DUBAI BY KERZNER (2022-12 – 2025-12)

• Proactively generate, convert, and negotiate group bookings for restaurants, social events, weddings (via agents, organizers, and individual channels), and MICE business (corporate clients).
• Prepare and send proposals and contracts in accordance with company policies and brand standards.
• Coordinate the end-to-end execution of events, liaising with internal departments and external vendors to ensure timely delivery based on client requirements. This includes creating room blocks in OPERA and working closely with the Reservations team for rooming lists.
• Arrange site inspections and familiarization (FAM) trips for corporate, agency, and DMC clients to showcase venue offerings and capabilities.
• Prepare Banquet Event Orders (BEOs), group resumes, and organize pre-event technical meetings with all relevant operational departments.
• Collaborate with cross-functional teams, including Restaurants, Banquets, Front Office, and other departments to ensure seamless coordination and execution of events.
• Review final group billing, making necessary adjustments and ensuring accurate posting and closure of PM accounts.
• Maintain accurate and up-to-date records of all inquiries and bookings in relevant tracking systems including OPERA, Smartsheet, and Salesforce.

WEDDING SALES MANAGER at Alia & Co, Jakarta (2021-01 – 2021-10)

• Develop and generate wedding business by creating tailored wedding packages and setting competitive venue pricing.
• Conduct initial consultations with clients to present wedding packages, discuss preferences, and conceptualize event details in line with their vision.
• Negotiate contracts with vendors on behalf of clients, coordinate venue tours, and schedule meetings with vendors to ensure all arrangements, including equipment and supplies, are secured on time.
• Oversee wedding day execution, monitoring event activities to ensure they align with the planned program and coordinating with the team to guarantee a seamless and successful experience for the couple and their guests.

CATERING SALES MANAGER – PRE-OPENING TEAM at SIX SENSES ULUWATU, BALI BY IHG HOTEL (2018-06 – 2020-06)

• Develop and implement strategic market and marketing plans for the Wedding segment (Agents, Organizers, and Individual clients) and MICE business (Corporate), aligned with designated market distribution.
• Conduct market research to support the development of competitive wedding packages, pricing benchmarks, and to identify opportunities for business expansion across all market segments.
• Set up venue capacities, maintain data-based pricing structures, and input relevant details into systems such as OPERA Group Block and Banquet Event Orders (BEO).
• Negotiate and secure new business opportunities, driving revenue growth and increasing the confirmed events.
• Plan and execute events in coordination with internal departments and external vendors, ensuring timely delivery and alignment with client specifications.
• Conduct sales activities including sales calls, participation in trade shows and expos, and preparation of comprehensive weekly, monthly, and annual sales report

SALES MANAGER MICE at DISCOVERY KARTIKA PLAZA, BALI (2016-11 – 2018-05)

• Developing and generating MICE Business (Agent, Corporate & Government) based on account distribution that has been designated
• Market research, creating wedding packages, a pricing benchmark
• Negotiating potential new business and generating revenue or a number of events
• Process by executing the event, liaising with internal departments and vendors in a timely manner and based on client requirements
• Sales activities by doing Sales Calls, attending Trade Show or Expo and preparing weekly, monthly, and annual sales report

CATERING & CONFERENCE SERVICES EXECUTIVE at AYANA & RIMBA JIMBARAN, BALI BY CAPELLA (2013-02 – 2014-08)

• Proactively negotiate and secure potential new business opportunities for MICE and social events, ensuring alignment with client objectives and company goals.
• Execute events from start to finish, coordinating with internal departments and external vendors to deliver seamless experiences based on client specifications and timelines.
• Prepare Banquet Event Orders (BEOs), group resumes, and technical meeting arrangements, while collaborating closely with the assigned sales managers and relevant operational teams.
• Review and finalize client billing, ensuring accuracy and processing any necessary adjustments before posting to PM accounts.
• Represent the company by attending trade shows, expos, and industry events, while also preparing and submitting weekly and monthly sales performance reports.

CLUSTER SALES COORDINATOR at THE RITZ-CARLTON MEGA KUNINGAN & PACIFIC PLACE JAKARTA (2009-05 – 2013-01)

• Assisting and supporting the sales manager or sales team, providing secretarial, administrative and project support.
• Providing general office support such as answering phones, following up on inquiries, maintaining electronic files
• Producing email correspondence, travel arrangements, expense reports, arranging internal/external meetings or conference calls and clerical support such as submitting invoices / check requests to the accounting department
• Compiling data based, account distribution and filing contracts to keep updated, along to do data entry into the OPERA system
• Make a manual report of total room nights and revenue per account and convert it to Excel then need to submit daily, weekly & monthly reports to DOS & DOSM

Associate Degree in Hotel Management – TRISAKTI INSTITUTE OF TOURISM (2001 – 2004)