Muhammad Hasaan

Meta Ads specialist with 5+ years of experience managing paid media campaigns in real estate, healthcare, and services.

At Anwa

Properties, managed 159 campaigns and £191,720 in ad spend across 14 months, generating 4,300+ leads and reducing cost per lead from £55 to £12. Experienced in full-funnel strategy, creative testing, audience segmentation, and scaling lead generation for premium markets in the UK, London, and Singapore.

Performance Marketing Specialist at Anwa Properties (2025-01 – 2026-04)

Managed the full Meta Ads account for a premium property developer. Ran 159 campaigns across Facebook and Instagram targeting high-net-worth investors in London, Manchester, and Singapore.

• Managed £191,720 in Meta Ads spend across 14 months, covering 7 property developer brands and 32 events
• Generated 4,300+ qualified leads via Meta Ads, growing from 180 total leads in April 2025 to 350 leads over an 8-day campaign by January 2026
• Reduced cost per lead from £55.72 to £12.29, a 78% reduction, through structured creative testing, audience refinement, and phased budget scaling
• Improved link CTR from 0.35% (April 2025) to 0.50% (early 2026) by iterating on creative angles across 4–5 ad variants per campaign window
• Ran 4–5 simultaneous A/B test campaigns per property event, carrying winning creative and audience signals forward to each successive launch
• Identified that London campaigns consistently outperformed Singapore markets by 60–80% on CPL, and reallocated budget accordingly, saving an estimated £12,000+ in wasted spend
• Achieved the account's single best result in January 2026: 350 leads at £12.29 CPL, with CTR(all) of 0.93% and reach of 174,576 unique users
• Operated campaigns within a total daily budget of £500 per event, distributed across campaign sets using ad-set-level and campaign-level budget controls
• Delivered weekly performance reports to marketing leadership covering CPL, CTR, CPC, reach, and frequency trends across all active campaigns
• Used Meta Advantage+ audience features, and lookalike audiences built on accumulated lead data to reduce CPL in later phases by improving audience match quality

Marketing Executive — SEO & Paid Media at Yakka Technical Services (2023-07 – 2024-11)

Managed Meta Ads and Google Ads campaigns for a B2B technical services company, increasing monthly service inquiries by 40%.

• Managed Meta Ads and Google Ads campaigns for a B2B technical services company, increasing monthly service inquiries by 40%
• Increased website leads by 25% through landing page optimisation, keyword bidding improvements, and targeting refinements across both platforms
• Ranked 15+ target keywords on page one using SEMrush and Google Search Console, driving a 30% increase in organic traffic within 6 months
• Set up Meta Pixel and GA4 conversion tracking from scratch, enabling campaign-level performance attribution and funnel-based optimisation
• Managed monthly ad budgets, identified underperforming ad sets weekly, and reallocated spend to reduce cost per inquiry

Social Media & Paid Ads Manager at Dream Pharmacy (2020-11 – 2023-05)

Ran Google Ads campaigns for health awareness and product promotions, and managed paid social campaigns across Facebook and Instagram.

• Ran Google Ads campaigns for health awareness and product promotions, reducing cost per conversion by 10% over 6 months
• Optimised site content for SEO, contributing to 15% traffic growth over 10 months
• Redesigned ad creatives and banners to improve visual clarity and click-through rate, CTR improved by 25% following the creative refresh
• Managed paid social campaigns across Facebook and Instagram, building audience segments based on health interests and demographics

Freelance Paid Media Specialist at Independent Clients (2020-01 – 2023-12)

Managed Meta Ads and TikTok Ads campaigns for SME clients across multiple sectors including healthcare, interior design, automotive, and entertainment.

• Managed Meta Ads and TikTok Ads campaigns for SME clients across healthcare, interior design, automotive, and entertainment sectors
• Reduced cost per lead by up to 30% for multiple clients by restructuring campaign architecture and improving audience targeting
• Built full-funnel paid social strategies including prospecting, retargeting, and creative Reels content, increasing engagement by 25%
• Managed Colortek Dubai's paid and organic campaigns — improved visual storytelling approach, grew follower count consistently, and increased direct inquiries month-over-month

BS (Hons) in Computer Science – Virtual University of Pakistan