Omar Shami

With 9 years of experience in media and advertising, I excel in digital advertising revenue strategy, multi-market campaign optimization, and performance analysis. I have spearheaded end-to-end customer success for key regional accounts, ensuring accurate campaign delivery and alignment with client objectives. My expertise includes strategic planning, performance insights generation, and stakeholder support, contributing to strong ongoing partnerships and revenue growth.

Customer Success Lead at Seedtag (2025-11 – Present)

• Own the end-to-end customer success relationship for key regional accounts, acting as the primary point of contact and strategic partner.
• Work closely with sales, ad operations, product, and analytics teams to ensure campaigns are delivered as planned and aligned with client objectives.
• Oversee campaign setup, measurement frameworks, and ongoing performance reviews to ensure accuracy, transparency, and consistency
• Analyze delivery, pacing, and performance data to identify risks, provide recommendations, and support optimization decisions
• Support internal and external stakeholders with insights, reporting, and troubleshooting to ensure strong ongoing partnerships

Digital Lead – Revenues at SRMG – Saudi Research & Media Group (2024-01 – 2025-11)

• Own and lead digital advertising revenue strategy across SRMG's portfolio
• Act as senior media partner to commercial and creative teams across the region
• Plan, evaluate, and optimize multi-market digital campaigns across display, video, social, and programmatic
• Analyze performance data to generate insights, learning agendas, and optimization recommendations
• Contribute to regional media planning cycles, budget allocation, and performance benchmarking
• Lead internal enablement sessions and support agency partners on execution and innovation

Senior Manager – Apex at Publicis Groupe – Apex (2021-12 – 2024-01)

• Led digital and performance media planning across multiple client accounts
• Negotiated rates and guaranteed outcomes with media partners
• Monitored and optimized campaigns to ensure delivery against KPIs
• Delivered performance insights and recommendations to senior stakeholders

Senior Executive – Investments at PHD – Omnicom Media Group (2018-11 – 2021-12)

• Planned and executed integrated media strategies across digital, TV, print, and OOH
• Managed media budgets, optimized channel mix, and monitored ROI across multiple markets
• Introduced new platforms, channels, and opportunities to clients
• Oversaw booking, implementation, and reconciliation of campaigns
• Built strong relationships with media vendors and third-party suppliers

Regional Sales Manager at MMPWW (2017-01 – 2018-11)

• Handling client requests and managing regional client relationships
• Presenting to clients and showcasing MMPWW offerings and capabilities
• Planning and executing media actions across all channels, including online portals and social media platforms
• Building strategic budget plans aligned with client KPIs
• Engaging with clients on a weekly basis to monitor live campaign performance and identify new opportunities
• Analyzing market trends and audience behavior based on previous campaigns to inform future planning
• Conducting market visits across KSA, Qatar, and Lebanon to identify advertising opportunities
• Working closely with a team of sales executives to improve sales processes, media spend, and sales KPIs

Planning Intern at OMD UAE – Omnicom Media Group (2016-07 – 2016-12)

• Supported planning teams on Nissan and Azadea accounts
• Assisted with data mining, flowchart maintenance, and competitive reporting
• Gained hands-on exposure to digital and offline planning tools (Statex, OOXMonitor)

Bachelor's in Marketing – Lebanese American University (2011-01 – 2015-01)