Raheem Abdul

SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST

كفاءة

Dubai, دبي0عضو منذ ٢٧ يوليو ٢٠٢٢

وظّف هذا الشخص

أرسل عرض عمل مباشرة لهذا المرشح

نبذة

I am a go-getter and a tentative young, fervent Digital Marketing Specialist ( Social media as key ) with the drive and ambition to push and steer companies to the next level. In a fast-paced and technological world that’s evolving, I have been able to harness my strong analytical & technical skills to aid decision-making to contribute to the growth of the companies I have worked with.

I have been responsible for developing sound business strategies for online, print and PR for the 38 branches In Real estate, Hospitality, Construction, Charity & Sports.

I oversaw the company’s day-to-day operations and implemented procedures and policies with a vibrant team of creatives.

Experienced Digital Expert ( Facebook, Instagram, Twitter, Youtube ), Paid Media executive ( Google Ads, Facebook Ads Manager & Twitter Ads ) & Content Creator ( Proficiency in Adobe Suite- Premiere Pro, Photoshop & After Effects ) with 8 years of experience.

Passionate about creating an impact on the digital world on Social media and print

الخبرة

Digital Marketing Manager & Operations Manager

Premier Advertising, Ruparelia Group March 2018 – May 2022

I have been responsible for developing sound business strategies for online, print and PR for more than 30 companies which are in the fields of Hospitality, Education, Media, Construction, Charity & Sports.- Grew the hotels & resorts to a steady following presence of 30% per year, achieved average of 47.5% per year as per set KPIs of following, impressions and engagement.

Management of the Hotels’ Social Media accounts and maintained a record growth of leads by more than 45% across all platforms.
Increased general engagement rate & leads through the use of organic content.
Management of the Hotel’s OTA platforms and training: TripAdvisor, GoogleMyBusiness, Booking.com, Hotels.com
Coordination and scheduling of Email software and SMS to follow up with guests.

With an achieved target of 40% on all brands and implementation of an influencer network.

Responsible for a $500,000+ budget to be for Paid Media across Facebook, Twitter, GoogleAds & PR campaigns to increase the occupancy of the hotels.
Lead point of contact for all digital accounts & General Managers
Built and maintained strong client relationships across all hotels
Tracking and communicating the progress of digital projects internally and externally
Assistance in the preparation of digital monthly and weekly reports
Lead content strategy development, planning and management
Assisted with collaboration between the digital team and the creative + PR teams
Created Branding guidelines for all the hotels to ensure proper identity
Provided digital training and up-skilling of staff
Safeguarded business growth with the digital department
Created template forms to be used in the day-to-day operations between clients & vendors.

BRANDS HANDLED: Speke Resort Munyonyo, Munyonyo Commonwealth, Kabira Country Club, Speke Apartments Wampewo, Forest Cottages, Dolphin Suites, Tagore Apartments, Speke Hotel, Calabash Spa & Salon, Speke apartments Kitante, Rajiv Ruparelia Rally Team, Sanyu FM.

Digital Marketing Head

Izumi Restaurant & Lounge | Kayali Restaurant & Lounge January 2018– Present

With a Japanese restaurant opening in a city filled with African and Continental cuisine, it was always going to be difficult to penetrate the market given the rare nature of this kind of cuisine.

4 years ago, I began managing this brand from Day 1 of its launch, and with a strategy of inclusiveness rather than focus on cuisine, it has grown to be one of the top 5 restaurants in Kampala.

Inclusiveness, showcasing clients enjoying their experience rather than focusing on the taste/look of the food as this would further “alienate" the Japanese cuisine. With Instagram being the largest followed platform at 6400 followers, Izumi now receives very spiked reservations/orders count from social media. With both revenue streams, being on-ground and online orders, online orders soared and still shine at $2000 per week. A steady increment of 22.9% each year )

Web Developer & Marketing Advisor

Olive Gardens Hotel

October 2021 - February 2022

Digital Marketing Associate, under Ngazi Juu agency

Latitude 0° Hotel

November 2021 - June 2022

Responsible for sales strategies to onboard more than 85% occupancy at the property, while marketing the other branches of the group and not excluding spa, restaurant and gym
Achieved 34% increase in website visitors and reduced Bounce rate by 18.4%

Social Media manager cum Head of social media

Speke Resort Munyonyo January 2018 – November 2019

Ensured implementation of integrated digital marketing strategies and best practice guidelines for Speke Resort Munyonyo, Munyonyo Commonwealth and its restaurant & bar.

-Managed campaigns on digital marketing platforms (Social Media and Websites)

-Implemented local digital marketing campaigns including updates to the websites, social media engagement, paid digital media, and emails among others

-Managed communities ensuring the level of expected service delivered

-Coordinated work with clients to align digital marketing initiatives to ensure smooth and successful execution -Prepared and published weekly, monthly and stand-alone campaign reports on all digital marketing activities.

Supervised the transfer of ownership of OTA accounts and cPanel Website transfers during 5 month period.
Responsible for the development of a website for the hotel and marketing strategies.

-Continuously stayed up to date on all digital marketing developments and Innovation

-Managed campaigns on digital marketing platforms with #VisitMunyonyo standing out the most, and still runs through the online community that visits the resort. This was successfully executed with a strategy for influencers on a one-off to leave a lasting brand awareness campaign that runs off organic content. With 1450 posts tagged organically across Instagram & Twitter. (Social Media and Websites) The goal was to make Speke Resort the “hip” place that everyone in town has to take a photo at.

-Implemented local digital marketing campaigns including updates to the websites ( Mini expat sites that appeal to the ex-pat community ) , social media groups

-Coordinated work with external clients who partnered with Speke Resort & Munyonyo Commonwealth to align digital marketing initiatives to ensure smooth and successful execution e.g. The Royal Ascot Goat Races in 2018 and 2019, Jazz Safari, Ginuwine concert

-Prepared and published weekly, monthly and stand-alone campaign reports on all digital marketing activities & ensured all negative sentiments are controlled within a timeline of 2-6 hours before having an impact.