Amazon Marketplace Strategist at Tinuiti (2025-02 – 2025-08)
Led the development and execution of global Amazon marketing strategies for Dr. Scholl's across the US, Canada, Europe, Australia, and Japan. Oversaw multi-market launch campaigns, driving market share growth and increasing brand visibility in North America while successfully expanding into new regions.
- Managed and mentored a team of four, ensuring high-quality keyword research, precise audience targeting, and effective creative campaign deployment across all marketplaces.
- Directed weekly, monthly, and quarterly client briefings, delivering clear performance reporting and executive-level summaries to support strategic decision-making.
- Oversaw the end-to-end transition of EU accounts from a previous agency, working closely with the brand's project management consultant to ensure a seamless handover. Maintained continuity across campaigns and operations, mitigating potential disruptions to sales and performance.
Senior Account Executive for Amazon DSP campaign management at Mindshare (2024-09 – 2025-02)
As a Senior Account Executive for Amazon DSP at Mindshare, managed DSP strategy and execution for Unilever's Home Care and Personal Care portfolio, driving a comprehensive sales funnel approach that spans customer consideration, subscription growth, and loyalty. Built and activated Amazon DSP campaigns for key Unilever brands, including Comfort, Surf, Persil, Lynx, and Sure, focusing on strategic initiatives to grow the "Save & Subscribe" customer base and build long-term brand affinity.
- Collaborated with the search team on Amazon Vendor Central to align paid search strategies with DSP campaign goals, ensuring unified and complementary approaches across the advertising ecosystem.
- Successfully supported the team in achieving significant year-over-year (YOY) sales growth and increases in units ordered for Unilever brands on Amazon. Surf +35% YOY, Lynx 11% YOY and Comfort +18% YOY.
- Developed and executed lead-in and lead-out advertising strategies for high-impact retail events, including Prime Day and Black Friday/Cyber Monday (BFCM), liaising closely with Unilever's teams to secure budget approvals, align funding, and optimise inventory planning.
- Worked directly with Amazon's support team to secure added-value order opportunities, driving engagement and impressions while leveraging Amazon Marketing Cloud (AMC) data to refine audience targeting and campaign effectiveness.
- Primary objective to maximise share of voice (SOV), visibility, and sales on Amazon, ensuring Unilever brands are well-positioned to compete with top industry players, such as P&G, by employing innovative and data-driven campaign strategies.
Amazon DSP Consultant at REVOIC, Germany (2024-03 – 2023-09)
Collaborated closely with the agency's founder and head of account to establish scalable and effective standard operating procedures (SOPs) for Amazon DSP planning, activation, and execution. Designed and implemented strategic frameworks for DSP campaigns focused on building awareness, driving consideration, encouraging conversion, and fostering customer loyalty. Leveraged audience segmentation techniques to help brands expand market share by targeting Amazon's In-Market (IM) and Lifestyle (LS) audience segments with precision.
- Provided hands-on training and mentorship of a team of four—comprising two Account Executives, a Lead, and a Junior Account Executive, guiding them through best practices for campaign planning and execution.
- Instructed team members on how to structure and deliver effective Quarterly Business Reviews (QBRs) aligned with Amazon's peak events, including Prime Day, Black Friday, and Cyber Monday.
- Equipped the team with advanced skills in DSP, such as dayparting, base bid management, and strategic optimizations to enhance campaign efficiency and maximise reach.
- Dedication to both strategic planning and skill development was recognized by the team, resulting in positive feedback and a strong recommendation from REVOIC.
Senior Amazon DSP & PPC Account Manager at Clear Ads Ltd, Croydon (2018-02 – 2023-03)
Experienced Amazon DSP & PPC Account Manager with over 5 years at a top London advertising agency. Managed the PPC Account for Death Wish Coffee Co, boosting sales, rankings, and customer value through targeted campaigns. Successfully launched Best Learning, a leading brand in educational toys, into European markets. Increased year on year sales and profitability through a lower year on year TACoS.
- Strategic campaign planning, execution, and optimization to achieve KPIs
- Advanced audience segmentation for precise targeting
- Keyword research, optimization, and bid management
- Ad creative development adhering to Amazon's guidelines to enhance brand presence
- Utilising data-driven insights such as search term reports, ASIN reports, and basket analysis reports to drive conversions and acquire new-to-brand customers.
- Collaborated with Amazon's USA team to optimise advertising spend efficiency, leverage market trends and audience segments, and plan for major sales events like Black Friday, Cyber Monday, and seasonal demand peaks.
- Coordinated with diverse stakeholders across various markets to align strategies and achieve collective objectives
- Educated and mentored junior executives on best practices in DSP and PPC advertising techniques.
- Collaborated with SoFi Goods, a leading mortar and pestle seller in the US market, achieving significant year-over-year sales growth: 36% in year 1, 40% in year 2, and 18% in year 3. Strategy focused on targeting complementary audiences, targeting competitor audiences, and remarketing, all while maintaining an ACoS (Advertising Cost of Sales) below 35%.
- Partnered with Death Wish Coffee, a strong coffee brand, to reduce TACoS (Total Advertising Cost of Sales) from 12% to 8% within 3 months, resulting in a 20% increase in sales year over year in 2022. Achieved through fine-tuning advertising budgets for top-performing keywords and implementing brand enhancement strategies to drive traffic.
- During tenure with Devil Dogs, successfully drove a 50% year-on-year increase in sales while maintaining a target ACoS below 35%. Additionally, reduced the overall TACoS from 15% to 10% between 2022 and 2023.
Energy Sales Advisor at Zoopla Limited, London Bridge (2013-08 – 2018-01)
Experienced Energy Sales Advisor skilled in promoting and selling a range of energy products and services to consumers and businesses. Educated customers on energy solutions from top providers like EON, British Gas, OVO Energy, and Utility Warehouse, covering electricity plans, natural gas, renewables, and smart home technologies.
- Product Knowledge: Expertise in energy plans, tariffs, and offerings to effectively communicate benefits.
- Customer Needs Analysis: Assessing energy usage patterns, preferences, and budgets to recommend suitable plans.
- Consultative Sales Approach: Engaging customers to identify needs and tailor solutions.
- Negotiation Skills: Negotiating terms and prices to secure sales.
- Relationship Building: Cultivating strong customer relationships for long-term partnerships.
- Problem Solving: Addressing customer inquiries and issues effectively.
- Adaptability: Staying responsive to market changes and customer demands.
Supply Analyst & Co-ordinator at Alliance Healthcare Ltd, Chessington (2008-06 – 2009-10)
As a Supply Analyst at Alliance Healthcare, managed supply chain operations for ethical and over-the-counter products. Collaborated with leading pharmaceutical companies like GSK, Moderna, and Eli Lilly to optimise supply chain processes across designated regions to ensure efficient performance and meet customer demands.
- Utilised advanced analytics to forecast pharmaceutical and healthcare product demand.
- Aligned demand forecasts with inventory strategies through collaboration with sales and marketing teams.
- Cultivated strong relationships with pharmaceutical suppliers.
- Negotiated supply agreements for timely deliveries and enhanced supply chain efficiency.
- Analysed key performance indicators using supply chain management systems.
- Produced comprehensive reports on inventory performance, supplier metrics, and demand forecasting accuracy.
- Worked closely with internal stakeholders to optimise supply chain processes.
- Facilitated effective communication and coordination to achieve shared objectives.
