Vinay Shetty

Results-driven Business Development Manager with a proven track record in B2B SaaS sales, closing AED 890K in TCV across 58 deals as a one-person sales team in just 24 months. Achieved an impressive 35% demo-to-close ratio, built a AED 2.4M pipeline, and acquired 48 net-new clients through targeted LinkedIn outreach, cold calling, and referrals.

Former Senior Finance Manager with 17 years of hands-on experience managing AED 48M P&L across UAE and Egypt, scaling a catering business from 19 to 64 locations (+237% growth), and delivering 310 bps gross margin expansion via strategic vendor negotiations and cashflow optimization.

Unique edge: I sell transformative finance and CRM solutions (Zoho CRM, Books, Projects, Inventory, Creator) because I have lived the ROI streamlining processes, boosting efficiency, and driving profitability in high-growth environments.

Expert in full-cycle sales, complex multi-product implementations, ROI-focused demos, contract negotiation, and client onboarding/training.

Seeking challenging Sales and BDM roles in UAE to leverage my finance-backed expertise for mutual growth. Transferable UAE visa.

Business Development Manager at Zoho Authorised Partner

Significant Highlights:

• Closed 58 Zoho deals generating AED 890K total contract value (CRM, Books, Projects, Desk, People, Creator) for clients in real estate, fintech, general trading, HVAC, automotive and professional services
• Achieved 35% demo-to-close ratio while managing the entire sales process single handedly from prospecting, lead generation, and nurturing to conducting Zoho CRM & Zoho Books demos, preparing proposals, closing deals, and ensuring smooth project delivery.
• Built and managed AED 2.4 M pipeline (240 qualified opportunities) through LinkedIn outreach, cold calling, exhibition visits and partner referrals.
• Added 48 net-new clients in 24 months (24 per year) – 50% Dubai, 17% Abu Dhabi, 33% Sharjah/Northern Emirates
• Obtained Zoho Books Certified status, further solidifying credibility when conducting demos, training workshops, and complex implementations involving Zoho Books + Inventory for multi-location businesses.
• Established strategic partnerships and collaborations with Accounting Firms and Business Consultants generating 20+ qualified leads.
• Wrote and post 4–5 original LinkedIn content pieces weekly (features, case studies, ROI tips) about Zoho CRM, Books, Inventory and real UAE business challenges consistently achieving 8K+ impressions on monthly basis.
• Independently created and managed full sales tech stack (Zoho CRM + Zoho Campaigns + LinkedIn Messaging + Apollo.io)
• Have been Leveraging 17 years of finance & process improvement experience to design and deliver 20+ training onboarding and optimization training workshops mainly for Zoho CRM and Zoho Books users. 
• Utilized Zoho CRM to track, prioritize, and nurture leads effectively, streamlining operations and ensuring a consistent flow of opportunities to meet and exceed monthly sales targets.

Chartered Accountancy C.A. Finalist – ICAI India

Bachelor of Commerce – Mumbai University