Paula Haurie

Strategic and results-driven senior executive with 20+ years of experience in gaming, digital entertainment, media, and mobile ecosystems. Proven track record leading high-performing teams, driving commercial growth, and expanding operations across LATAM and global markets. Recent focus on global partnerships, AI-driven transformation, and new business development for Games and Media & Entertainment AI Studios at Globant.

Expert in B2B/B2B2C growth, strategic partnerships, market expansion, OTT, sportainment, digital payments, and value-added services. Fluent in English and Spanish, with intermediate Italian and French. Recognized for negotiation skills, analytical leadership, and the ability to scale business lines, open new markets, and deliver high-impact commercial results.

Managing Director – Games & Media & Entertainment AI Studios at Globant (2023-11 – 2025-11)

Global business development leadership role focused on expanding gaming and media AI portfolios.

• Global business development leadership role focused on expanding gaming and media AI portfolios.
• Develop new business opportunities and expand strategic accounts across gaming and M&E industries.
• Drive cross-studio collaboration to scale enterprise apps, marketing services, and payment solutions.
• Create new revenue streams: esports, iGaming, in-game advertising, digital assets, immersive Web3 experiences.
• Lead initiatives connecting gaming and brand strategies, enabling innovative campaigns and value creation.
• Provide strategic B2B marketing support and align commercial initiatives with global studio objectives.
• Coordinate global cross-functional teams to deliver tailored commercial and technical solutions.

Managing Director – LATAM Atlántico Portfolio at Globant (2022-07 – 2023-11)

Led a strategic portfolio across Latin America, overseeing Client Partners and commercial strategy.

• Led a strategic portfolio across Latin America, overseeing Client Partners and commercial strategy.
• Managed regional accounts, business development, and performance across the LATAM Atlántico portfolio.
• Formed leadership triad with Technology and Delivery VPs to execute portfolio strategy and operations.
• Directed commercial planning, expansion initiatives, and contract/partnership negotiations.
• Implemented organizational improvements enhancing team efficiency and client satisfaction.
• Mentored regional teams and ensured competitive positioning through market insight and innovation.

Country Manager at Tencent Games (2022-04 – 2022-07)

Oversaw local operations and supported LATAM expansion.

• Oversaw local operations and supported LATAM expansion.
• Led market strategy, business development, and key stakeholder relationships.
• Coordinated suppliers and global teams ensuring successful regional project execution.
• Provided competitive insights to support new growth and monetization initiatives across LATAM.

President & General Manager, Gameloft Argentina at The Other Guys (Gameloft) (2020-09 – 2021-01)

Oversaw strategic, operational, and commercial leadership for an interactive story-driven gaming studio.

• Oversaw strategic, operational, and commercial leadership for an interactive story-driven gaming studio.
• Managed integration processes following acquisition by Gameloft.

Managing Director – LATAM South Cone at Gameloft (2015-01 – 2022-04)

Directed multi-country operations and commercial strategy across the region.

• Directed multi-country operations and commercial strategy across the region.
• Managed teams of up to 23 across business development, marketing, operations, and client services.
• Executed regional growth strategies and negotiated major operator agreements.
• Managed budgets, P&L, balance sheets, and served as Legal VP with power of attorney.
• Led restructuring efforts, optimizing operations while retaining clients.
• Launched an advertising business generating 8-digit EUR revenues.
• Closed major regional partnerships with top telecom operators.
• Delivered first-in-LATAM DOOH gamified campaigns.

Sales & Marketing Director – LATAM South Cone at Gameloft (2010 – 2014)

Managed major carrier partnerships and launched high-revenue commercial lines.

• Managed major carrier partnerships, including Telefónica subsidiaries across LATAM.
• Launched high-revenue commercial lines and executed regional marketing initiatives.
• Generated €15M+ yearly revenue.
• Secured Movistar handset preloading agreements.
• Expanded embedded content channels increasing engagement and subscriptions.

Senior Key Account Manager – Telefónica Group LATAM at Gameloft (2007 – 2009)

Coordinated sales strategy and regional agreements across multiple Telefónica operations.

• Coordinated sales strategy and regional agreements across multiple Telefónica operations.
• Developed new business lines generating €15M+ annual revenue.

Marketing Manager – Latin America at Gameloft (2006 – 2006)

Communications & Marketing Manager – Latam & EMEA Latin market at Truestar Group SpA / SecureBag (2002 – 2006)

Associate to Regional Creative Director at JWT Argentina (2001 – 2001)

Senior Executive Account at No Limits Argentina (1999 – 2001)

Account Executive at DDB Argentina (1997 – 1999)

Master in Corporate Communications – Università della Svizzera italiana (USI) (2004)

Graduate in Advertising & Marketing – Universidad de Belgrano (1997 – 2000)