Amee Shishangia

Marketing & Campaign Coordinator with experience executing and optimising multi-channel digital campaigns across paid media, email, and social platforms. Skilled in campaign tracking, performance reporting, and analysing engagement metrics to support optimisation decisions. Experienced in coordinating campaign calendars, reporting dashboards, and marketing workflows in fast-paced startup environments.

Interested in developing expertise in paid media and programmatic advertising within an agency setting.

Marketing & Campaign Coordinator Intern at Green the Chain (2025-03 – 2025-10)

Improved campaign execution reliability and supported campaign optimisation across multiple channels

• Improved campaign execution reliability by ensuring 100% on-time delivery of LinkedIn and email campaigns by maintaining structured calendars, workflow trackers, and daily performance checks.
• Supported campaign optimisation by analysing engagement metrics and reporting dashboards across multiple simultaneous live campaigns, identifying performance trends to guide campaign adjustments and improve audience activation.
• Increased early user engagement by assisting in the setup and monitoring of automated email journeys, tracking retention metrics and analysing performance data to support optimisation decisions.
• Strengthened reporting visibility by organising campaign performance dashboards and tracking delivery timelines, campaign pacing, and KPI performance across active marketing initiatives to support optimisation decisions.

Marketing & Communications Coordination at Climate Action Foundation Ltd. (2025-01 – 2025-03)

Drove organic audience growth and supported campaign performance monitoring for large event program

• Drove a 7× increase in organic audience growth by coordinating structured social campaigns, monitoring daily performance metrics, and adjusting content timing based on engagement trends.
• Supported campaign performance monitoring during a 230+ event program by tracking engagement data and optimisation signals across social and partner channels to prioritise budget toward high-performing content.
• Improved coordination efficiency by managing marketing calendars, stakeholder deliverables, and structured reporting documentation across a 3-month high-volume campaign program.
• Assisted with real-time content optimisation across the 230+ event program by monitoring engagement signals and adjusting publishing schedules to maximise audience reach.

Marketing Executive at KinderPass (2022-08 – 2022-12)

Increased campaign engagement by coordinating multi-channel digital campaigns and executing paid digital campaigns

• Increased campaign engagement by 40% by coordinating multi-channel digital campaigns across social, email, and paid media channels.
• Executed paid digital campaigns across Google Ads, Meta Ads, and LinkedIn Ads, creating ad copy, setting up campaigns, applying audience targeting from internal databases, and monitoring performance metrics.
• Tracked campaign performance across impressions, CTR, CPC, conversions, leads, and ROAS, analysing trends to guide optimisation decisions.
• Optimised campaign performance through daily and weekly monitoring, adjusting targeting, messaging, and campaign delivery based on performance insights.
• Strengthened campaign follow-through by managing post-campaign email workflows and tracking user behaviour to improve retention outcomes.
• Supported partnership marketing campaigns by coordinating timelines, tracking deliverables, and monitoring performance across partner channels.

Marketing Intern at Tactopus (2021-12 – 2022-07)

Increased organic social reach and improved reporting accuracy across campaigns

• Increased organic social reach by 30% by scheduling structured campaigns, analysing engagement performance, and refining content timing based on audience response.
• Improved reporting accuracy by maintaining performance trackers and compiling engagement data across social and email campaigns over a 7-month period.
• Supported structured campaign execution by coordinating timelines, digital assets, and workflow documentation across simultaneous campaign rollouts to ensure smooth delivery.

Technical Analyst Intern at Copperpod IP (2021-04 – 2021-06)

Improved data accuracy and enhanced reporting efficiency

• Improved data accuracy across 250+ company profiles by maintaining structured Excel datasets and validating entries under tight deadlines.
• Enhanced reporting efficiency by preparing concise analytical summaries to support data-driven decision-making processes under deadline-driven conditions.

Senior Sales Assistant at Unison Label (2024-11 – Present)

Supported in-store execution and analysed sales performance to drive store KPI competition results

• Supported in-store execution of visual merchandising and promotional campaigns, ensuring displays aligned with seasonal marketing initiatives and brand guidelines.
• Analysed POS sales and foot traffic patterns to identify peak trading periods, presenting daily sales insights to store leadership to support floor coverage decisions and campaign display priorities.
• Monitored customer interactions with product displays, promotions, and pricing changes, translating insights into recommendations for stock placement, merchandising adjustments, and sales strategy discussions with store leadership.
• Supported store performance during a company-wide KPI competition by translating sales insights into clear team priorities, contributing to the store ranking 10th out of 36 NSW stores within one month.

Senior Team Member at Woolworths Group (2023-09 – 2025-03)

High-volume retail environment; supported operational execution and promotional readiness

• High-volume retail environment; supported operational execution, promotional readiness, and stock coordination under strict timelines.

Master's in Management and Marketing – Macquarie University (2023 – 2025)

Bachelor's in Business Administration – MIT World Peace University (2019 – 2022)