Natalia Corcodel

Marketing & Business Development Manager with 9+ years of experience driving brand growth, commercial partnerships, and high-impact initiatives across FMCG, lifestyle, and hospitality sectors. Skilled in building trusted relationships with senior decision-makers, managing full project and partnership lifecycles from prospecting to delivery, and creating measurable commercial value for clients.

Business Development & Marketing Manager at MARKQUEN EUROPE (2025-07 – 2026-03)

• Leading business development initiatives and client partnerships across Romania, focusing on retail, FMCG, and lifestyle brands.
• Developing market entry strategies and coordinating multi-country operations.
• Managing end-to-end marketing and production projects, from creative concept to delivery, including branded furniture, displays, and experiential installations.
• Developing a new business division dedicated to custom furniture and hospitality projects, expanding the company's portfolio into hospitality and interior design sectors.
• Writing and coordinating press releases, composing editorial and marketing content for digital platforms, and managing the company's communication and social media presence

Business Development & Marketing Manager at RESTOGRAF (2023-10 – 2024-12)

• Contributed to business development by initiating and coordinating special projects that generated new commercial partnerships.
• Conceptualized and launched a hospitality podcast series, managing content planning, recording, and guest relations.
• Managed the full production cycle for two editorial projects: 100 Recipes of Romania's Restaurants and The Investor's Guide to the Hospitality Industry, from concept and writing, to publishing and promotion.
• Supported brand visibility through social media campaigns and marketing initiatives across hospitality networks.

Marketing Manager at CAESAR CLUB (2023-04 – 2023-10)

Freelance

• Developed brand strategies aligned with luxury positioning for national and international events.
• Managed collaborations with premium hospitality and lifestyle partners, ensuring cohesive brand representation.
• Coordinated visual content production, photographers, and designers for campaigns and event branding.
• Led marketing initiatives that enhanced brand reputation among high-end clients and sponsors.

Account Manager at HOGARTH WORLDWIDE (2021-11 – 2023-04)

• Managed complex marketing production projects for British American Tobacco (BAT) across seven European markets — Romania, Bulgaria, Hungary, Czech Republic, Serbia, Slovakia, and Ukraine.
• Oversaw project life-cycle — briefing, execution, and delivery — ensuring alignment with brand guidelines and timelines.
• Coordinated with creative, DTP, quality, and finance teams to meet project goals and maintain client satisfaction.
• Monitored budgets and tracked production costs to ensure operational efficiency.

Brand Manager at PRO Brands Distribution (2017-05 – 2021-11)

• Managed premium European brands (illycafe, Dammann Frères, Monbana, Ronnefeldt) across hospitality sector, retail, and e-commerce channels.
• Developed and executed marketing campaigns, events, and brand activations to strengthen customer engagement.
• Conducted market and competitor analysis to identify trends, pricing opportunities, and sales growth areas.
• Oversaw promotional budgets and collaborated with hospitality partners to deliver unique brand experiences.

Bachelor's Degree in Management – National University of Political Sciences and Public Administration (2010 – 2013)