Key Account Manager at Pact Coffee (2025-12 – 2026-06)
- Managed a diverse account portfolio within our B&I channel which included clients at Quadrature AI, Blackstone Group, HiBob, Doc Martins and Dice, worth £150,000 annual revenue. Achieved average quarterly growth rate of 104%
- Colaborated with marketing and training teams to strengthen client portfolio and improve MRR. Growth on top performing accounts ranged from 30% to over 450%.
- Utilised prospecting tools such as Lusha and D&B hoovers to identify key decision makers in targeted sales channels.
- Used HubSpot sequencing tools to deliver high-volume prospecting campaigns across large target markets, increasing engagement and pipeline generation.
- Conducted gap analysis across account portfolio to identify growth opportunities, implementing tailored solutions to increase MRR.
- Strengthened my pitch by completing in depth research on prospects core values, ESG, CSR and mission statements, as well as industry news to increase our value proposition and improve sales qualification rates. This helped improve SQL rate by over 250%
- Identified niche market opportunities and developed bespoke solutions tailored to client needs, improving SQL conversion rates and overall sales performance.
- Analysed past targeting data and adjusted cold outreach strategy to improve click rate, open rate and reply rate. Creating more effective prospect segmentation and sequencing resulting in higher quality lead gen.
Account Manager at London Coffee Factory (2021-11 – 2025-12)
- Partnered with contract caterers across multiple channels including Levy Hospitality and Restaurant Associates to align coffee strategies with broader sales initiatives.
- Managed and mentored junior team members, fostering career growth and enhancing operational performance.
- Targeted and won high-stakes deals through tailored executive-level pitches. Notable deals during this time were Chelsea Football Club and EBRD.
- Maintained and grew our account portfolio which included Citi Group, Bloomberg, Reading Football Club, McLaren F1 and Bank of New York, all exceeding £1M annual revenue.
- Identified key areas to improve clients ESG throughout their coffee offer and wholesale solutions.
- Coordinated visits across our account estate to help teams improve coffee quality and service while spotting new opportunities to boost sales.
Co-Founder at Alba Technologies Ltd (2024-03 – 2025-01)
A passion project among 4 friends who played golf that saw us develop a platform on apple OS. Designed to connect golfers and grow the game via matching and pairing. Helping to boost engagement within the sport.
Head of Training and Development at Hej Coffee (2017-07 – 2021-11)
- Established and managed brand partnerships through regular communication to all levels of clients, contributing to the growth of Hej Coffee's reputation in the industry.
- Created and led comprehensive training programs for baristas, ensuring service quality and skill development across all levels.
- Conducted SCA trainings from beginner to Professional level on a weekly basis
- Kept up to date with industry trend and incorporated these into training programmes.
Freelance Musician (2016-07 – 2025-09)
Worked with various artist touring across the UK and Europe. This was extremely fun! (as I'm sure you can imagine)
