Tracey Pribadi

Business operations leader with 20+ years' experience delivering at scale in fast-paced, high-volume environments, known for driving execution, enforcing accountability and making complex organisations run with clarity and momentum. Proven track record operating at the centre of the business, translating priorities into action and ensuring delivery across Sales, Product, Technology and Operations, supporting $300M+ revenue environments and 5,000+ monthly workflows. Experienced in building and running operating rhythms, cross-functional delivery frameworks and execution cadences, ensuring teams move without friction, priorities are owned, and outcomes are delivered without escalation.

Hands-on operator with strong commercial and platform understanding, comfortable working in ambiguity, identifying what matters most and taking ownership to drive outcomes end-to-end. Trusted partner to senior leadership, known for cutting through complexity, holding teams accountable and ensuring the business executes at pace, enabling leaders to focus on growth, strategy and scaling.

Director, Sales Operations at ARN (2025-03 – Present)

Own execution across a complex, multi-market operating environment, ensuring $300M+ revenue delivery through aligned workflows, clear accountability and consistent operating rhythm across Sales, Product, Technology, Finance and Operations. Team size: 65

• Delivered $300M+ annual revenue by optimising sales operations, campaign execution and workflow efficiency across direct and programmatic channels.
• Designed and implemented a scaled operating model across onshore and offshore teams, improving execution capacity, standardisation and delivery consistency across all markets.
• Lead a multi-market team of 60+ across sales operations, campaign management and ad-tech functions.
• Delivered data-driven audience insights to enhance pre- and post-campaign performance and commercial outcomes.
• Align cross-functional teams across Sales, Product, Technology and Finance, ensuring priorities are executed with speed and consistency.
• Owned and optimised core ad-tech stack, improving revenue performance, workflow efficiency and delivery scalability.
• Identified and resolved operational bottlenecks across workflows, improving delivery speed, visibility and cross-team coordination.
• Operated effectively in ambiguous and evolving environments, defining structure, priorities and execution plans where none previously existed.

Head of Commercial Operations at ARN (2022-05 – 2025-02)

Led commercial operations supporting $300M+ annual revenue across broadcast and digital audio inventory. Team size: 45

• Led operational integration of Grant Broadcasters acquisition, aligning systems, inventory and workflows across national network.
• Launched TikTok Trending Radio, creating new cross-platform advertising opportunities and audience engagement.
• Delivered Woolworths In-Store Radio retail media network in partnership with Cartology, enabling new revenue streams.
• Implementation of Aquira booking and scheduling platform, delivering $375K annual cost savings and improved operational efficiency across campaign delivery.
• Drive execution across a 60+ person multi-market team, ensuring clear ownership, accountability and delivery against business priorities.
• Developed scalable campaign infrastructure enabling delivery of 5,000+ campaigns monthly.
• Partnered with technology, product and industry bodies to advance digital audio monetisation.