Xuan Danna

Comprehensive understanding of the full business logic from R&D, procurement, and production to sales, marketing, and customer support. Strong market insights and data-analytical skills, coupled with solid project management and execution capabilities. Advanced skills in Excel and PPT; basic proficiency in Photoshop and Illustrator (AI).

Product Planner/Overseas Sales at Naturehike Sporting Products Co., Ltd. (2022-04 – 2025-05)

• Analyzed sales data and market trends to support product portfolio optimization and new product development.
• Conducted market research and competitor analysis, completing 40+ category studies and supporting the launch of 6 product plans.
• Coordinated product development projects, tracking timelines, risks, and cross-functional communication throughout the development process.
• Coordinated with suppliers and freight forwarders on shipment arrangements, warehousing and customs clearance.
• Maintained relationships with overseas customers, handling quotations, order follow-up and business correspondence.
• Achieved annual sales targets through customer relationship management and new business development.

Product Sourcing Specialist at Ningbo NingYao International Trading Co., Ltd. (2020-07 – 2022-04)

• Expert in market research and competitor benchmarking for the Lighting category; launched 10 approved pathway lights via user-centric differentiation and supported selection for floor/table lamps and grow lights.
• Traced top competitors' domestic suppliers with a 60%+ development success rate; managed sea freight/profit costing, set purchasing plans, and drove cross-functional project execution.
• Managed supplier relations, issued POs, and tracked production to ensure on-time delivery; handled vendor payments and invoice reconciliation with finance.
• Hands-on experience in Facebook Page operations and Google SEM optimization.

Associate Degree in German Language Major – Ningbo Polytechnic University (2017-09 – 2020-06)