Job Experience
Manager (GTM), SwiftTech Services Ltd. (Revoo Bangladesh) Jul’25 to Nov’25
Supervisor (Marketing) Jul’24 to Jun’25
- Managed a marketing team of 7, overseeing recruitment, training, and performance management.
- Developed and executed Go-To-Market strategies, marketing plans, and product launches.
- Planned nationwide campaigns, showroom events, community activations, and ATL/BTL media.
- Managed digital marketing, paid ads, content strategy, and social media engagement.
- Coordinated dealer engagement programs, CRM initiatives, and Channel marketing campaigns.
- Conducted market analysis, insights, and retail operations monitoring to guide strategic decisions.
- Oversaw budget management, media buying, sponsorships, and agency coordination.
- Tracked and analyzed CAC, Customer Lifetime Value, campaign ROI, and other performance metrics.
- Increased brand visibility by showroom redesigns & showroom-based social media campaigns.
Achievements
- Achieved 120% of sales targets under team leadership & established and scaled a high-performing marketing team, including recruitment, training, and performance management.
- Executed 12 product launches and 50 marketing campaigns, capturing 30% market share.
- Managed $1 million USD media buying, optimizing campaigns for maximum ROI.
- Implemented CRM automation, improving customer segmentation, engagement, and retention.
- Ensured 2 million organic reaches via integrated digital campaigns.
- Introduced influencer marketing programs, boosting awareness among urban EV adopters.
- Optimized budgets, 15% reduction in campaign spend, maintaining campaign effectiveness.
Assistant Manager (Brand & Marketing), Uttara Motors Ltd. (SUZUKI Passenger Car Division) • Managed a marketing team of 3, overseeing recruitment, training, and performance management.
- Formulated and executed brand strategy aligned with corporate objectives.
- Orchestrated 5 product launches and 50–60 unit sales per campaign.
- Led digital marketing initiatives, including content creation, SEO, SEM, and social media campaigns.
- Managed $100,000 USD media buying, ensuring maximum ROI.
- Planned and executed ATL and BTL activities to enhance brand visibility.
- Coordinated with agencies, research firms, and consultants to strengthen brand positioning.
- Leveraged market research and consumer insights for strategic decisions.
Jul’22 to Jul’24Business Development & Operations Manager, Boi Ferry Ltd. • Managed a team of 40, driving operations and business growth.
- Built the brand from scratch, including boiferry.com, winnersbazar.com, and Ronggo Multimedia.
- Onboarded 15,00+ publishers & Vendors and managed 2.50 lacs SKUs.
- Spearheaded digital campaigns and SEO initiatives, driving online growth.
- Researched market trends to identify new business opportunities.
- Managed advertising budgets and campaign allocation for maximum ROI.
Assistant Manager (Brand & Marketing), Porcelaina (A Gramsico Group Company) • Managed a marketing team of 4, overseeing recruitment, training, and performance management.
- Developed and implemented brand strategies to enhance recognition.
- Crafted marketing plans increasing sales and market expansion.
- Managed online, showroom, and corporate sales, achieving 45% online sales.
- Led digital, ATL, BTL, and TTL campaigns with ROI focus.
- Established strong client relationships through targeted outreach.
- Pioneered new product designs and successful launches.
- Introduced influencer marketing initiatives, boosting brand awareness and engagement.
- Optimized marketing budgets, reducing campaign costs while maintaining results.
Executive, Branding & Marketing, Great Wall Ceramic Ind. Ltd. • Managed showroom branding, PR, and offline marketing initiatives.
- Developed brand strategies to drive market growth.
- Launched new products aligned with customer demand.
- Coordinated advertising and promotions across 300+ Retailers & Channels.
- Conducted campaign analysis, optimizing performance and ROI.
Marketing Executive (B2B, B2C), Bhoomi Architects & Engineers • Generated new customers and increased sales through targeted marketing initiatives.
- Maintained strong client relationships via follow-up and support.
- Delivered impactful presentations and client meetings to drive business growth.
