Andra Banu

Energetic, strategic, and collaborative AI Product Owner with 8+ years of international experience delivering AI solutions, structured analysis, and cross-functional transformation. I bridge business, data, and technology to deliver measurable impact. A trusted partner to senior leadership, known for clarity, momentum, and a relentlessly solution oriented mindset.

GenAI Product Owner & Strategic Planning Lead (Dual Role) at British American Tobacco (2021 – 2026)

• Defined and scaled GenAI strategy across Western Europe and supported BAT’s global AI approach in assessing ROI.
• Built internal capability by coaching 8 pioneers and business teams to independently design and manage agents.
• Provided strategic insights that guided senior leadership decisions on long-term commercial planning.
• Secured €400k in savings over 5 years through vendor negotiations and process optimizations.

B2C & B2B Activation at British American Tobacco

• Owned Luxembourg’s full marketing planning cycle and annual budget, developing yearly plans and ensuring ROI driven execution.
• Orchestrated 100+ product launches across Belgium & Luxembourg, securing category leadership.

Global Graduate Management Trainee at British American Tobacco

• Route to Market: Cut cycle preparation alignment by 50% & improved Electronic Data Interchange (EDI) performance from 89% → 100%.
• Supply Chain: Led tendering for a primary logistics partner through structured analysis and requirements evaluation.

Project Manager – Part Time at Proper Design (2017 – 2022)

• Led end to end project management of cultural heritage restoration projects, ensuring compliance and stakeholder alignment.

Internship at ExxonMobil (2019 – 2019)

• Optimized commercial fuels pipeline processes and enhanced Salesforce integration.

Internship at IBM (2017 – 2017)

• Applied Design Thinking to improve internship programs and automated workflows using Excel macros.

Volunteer at Debate NGOs (2013 – 2019)

• Founded and scaled debate programs, trained 30+ students annually, and organized competitions with 200+ participants.

MBA – KU Leuven, Belgium & FABIZ, Romania