Digital Product Architect; Product Strategy / UX Architecture / Design Systems / AI Orchestration
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Digital Product Architect with more than 25 years of experience across communication, design, digital experience, UX, product and technology. My career began in communication and art direction, and evolved gradually, not overnight, into the conception and structuring of complex digital products: user research, information architecture, UX/UI, Design Systems, and product strategy. My work sits at the intersection of product, experience and technology: translating ambiguity into structures, flows and systems that hold together at scale, across platforms serving multiple personas, enterprise applications, logistics, agribusiness, legal technology and delivery products.
More recently, this practice extends into Artificial Intelligence and AI orchestration, exploring how models, tools and workflows can amplify human and organizational capability, without losing sight of what needs to remain human. Human intelligence before artificial intelligence.
Founder & AI Orchestration Lead at openode (2026-02 – Present)
Independent AI orchestration practice: designing systems where every tool has a defined role, every process has structural logic, and human judgment stays explicit rather than replaced.
Cofounder & Product Lead at teken (2011-09 – 2026-05)
Cofounded and sustained a digital product consultancy across more than a decade, leading engagements presencially or remotely, directly involved in concept, design and adequation, and coordinating execution with teken's collaborators.
Product & UX Architecture Lead at Central do Frete (2023-04 – 2025-02)
Structured a unified experience architecture and Design System for a freight platform serving carriers, shippers and affiliates; restructured quotation, tracking and payment flows across three distinct personas.
UX & Product Architecture Consultant at Oystr, Robôs Inteligentes (2025-04 – 2025-07)
Redesigned access governance for a legal technology certificate platform and conceptualized an integrated digital signature journey, from upload through validation.
Digital Transformation & Product Lead at Copacol (2022-01 – 2023-09)
Led the rescue and modernization of an application used by thousands of cooperative members, then extended the resulting Design System to the internal employee application, replacing parallel paper workflows with a single source of truth.
Chief Design Officer & Product Strategy at ToDo Green (2021-01 – 2021-12)
Architected independent but integrated product flows and a unified Design System for a delivery super app serving customers, restaurants and drivers with distinct business rules.
Chief Design & Product Officer at Efeito Empreendedor, AI powered creative operations (2025-10 – 2026-02)
Integrated AI into the creative operation to scale ad production while holding visual consistency, using performance data as a direct design input.
Communication & design at teken (2000 – 2020)
Through the same consultancy, teken carried consulting and digital projects for sectors including healthcare, industry and accounting, spanning interfaces, websites and digital experiences, with direct involvement in concept, adequation and direction rather than execution alone.
Communication / Advertising – Bom Jesus / IELUSC (2004 – 2009)
Marketing, Technology Degree – Anhanguera Educacional (2019 – 2021)
Data Processing Technician – Escola Técnica Tupy (1996 – 2000)
