Julia Arruda

Marketing and Branding Strategist with over 9 years of experience in brand positioning and creative project management. Specialist in aligning strategic design, CRM process architecture, and data analysis. With a strong focus on Customer Experience (CX) and workflow automation, I am specializing as a Salesforce Administrator to optimize operations and drive business efficiency.

My background allows me to approach technology with both a creative and operational mindset, combining branding, UX thinking, CX, and process improvement to help companies build efficient experiences.

Tourism Planning & Strategy Intern | CSW PT

December 2025 – Present

• Conduct market research and regional tourism ecosystem analysis to support project development.

• Identify market trends and competitive analysis to inform strategic decisions in creating new business concepts.

• Collaborate on project planning focused on Customer Experience (CX) improvement and business viability.

Operational Support Leader & Analyst | TELEPERFORMANCE BR

December 2018 – August 2021

• Daily use of Salesforce Service Cloud for support flow management and operational troubleshooting.

• Led support teams of over 30 people, ensuring process alignment across the entire operation, product updates, and resolution of critical issues.

• Analyzed quality indicators and created daily reports for management, leveraging data for continuous operational improvement.

Marketing Supervisor & Art Director | ALLIAN SOLAR ENERGY BR

October 2021 – July 2022

• Planned and executed marketing campaigns, internal marketing, and regional events focused on lead generation.

• Led the creative team, delegated tasks, and collaborated directly with the CEO for brand expansion at regional trade shows.

• Directed art for digital and offline materials, ensuring brand consistency across all touchpoints.

Salesforce Administrator

Trailhead | In progress

• Completed modules: Admin Beginner, Process Automation, Data Management, and Reporting.

CRM | Customer Relationship Management

Udemy

• Training focused on Customer Experience (CX) strategies, customer retention, loyalty, and customer journey mapping.

Technical Degree Hospitality & Accommodation Management

Instituto Nun'Alvres | Expected July 2026

Technical Degree in Graphic Design

Universidade Potiguar (Brazil)

Train the Trainer Course (CCP)

ENA | Expected September 2026 

AI Applied to Influencer Marketing

Restart 

User-Centered Design (UX)

PUC RS

• Complementary training focused on user experience

Advanced English

SENAC Brazil