Web Designer | UX/UI | CRO Strategist
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As a creative with over a decade of experience in UX/UI, web, and print design, my expertise lies in performance marketing, conversion rate optimization, and brand development. My eagerness to stay abreast of the latest trends motivates me to deliver top-notch work. I thrive on taking on projects that have a positive impact on people.
GPC Global Performance Commerce Ltd, Vancouver, BC
Creative Director of Marketing Optimizations / Web Designer – Jan 2022 – Present
● Researched and designed multi-level lead generation sites.
● Explored and gained expertise in cutting-edge lead generation software tools,
such as Ringba and Leadpedia.
● Developed, crafted, and strategized to boost customer retention and optimize email campaign deliverability.
● Reviewed all email creatives for all designers, adhering to industry best practices.
● A/B tested emails and produced company-wide gold standard templates.
● A/B tested funnel pages to increase conversion rates and capture leads.
● Provided direction to the creative team and authorized project priority as part of an executive team with the CMO, Senior Media Buyer, and Senior Copywriter.
Creative Director / Web Designer of BeautyStat Brand – Jan 2021 – Jan 2022
● Directed all creative initiatives and produced high-quality designs, for web, print, and social.
● Designed promotional visual in-store and online assets for 24 beauty retailers in the USA,
including Macy's, Ulta, and the Allure PopUp Store in NYC.
● Designed packaging that aligns with the brand's visual identity.
● Captured and edited product photography and acted as a second shooter in model photoshoots.
● Crafted a complete visual brand identity and presentation for a new sister brand of BeautyStat,
exclusively for Target stores, in just 5 days.
○ Optimized BeautyStat's DTC marketing assets, resulting in a 20% increase in one-time purchases and a 40% increase in subscriptions.
○ Update the brand's Shopify store, increasing revenue from $46 to $116,752.65 from organic traffic (2021-2022)
○ Built a new upsell sequence that consistently produced a 41% take rate
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