Alexandra Gratton
Knowledge Translation & Marketing Lead
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About
recently graduated - with distinction - from the University of Guelph with a Bachelor of Science Honours in Biological Sciences and a minor in Business Economics. I have a passion for everything biology and am particularly enthused with the environmental field. In 2022, I got the honour of interning with Nature Canada in a research role, and I currently work as the Knowledge Translation & Marketing Lead for Shiphrah Biomedical Inc.
Experience
Knowledge Translation & Marketing Lead - Shiphrah Biomedical Inc.
Toronto, ON | 05/2021 - Current
- Researched, wrote and strategized aesthetically-pleasing social media content that supported marketing goals while educating the target audience with relevant, comprehensible medical information.
- Exhibited excellent communication skills, pitching our product and its physiological benefits to customers at sales exhibitions and to various medical professionals in clinical settings (i.e. physicians, nurses, physiotherapists, etc.).
- Proven ability to learn quickly and adapt to new situations, developing and publishing WordPress and Shopify websites, utilizing SEO strategies and intriguing copy writing to inform and engage the target audience.
- Worked well in a team setting, tracking and reporting social media campaign success based on analytics and metrics in weekly report meetings.
Ottawa, ON | 02/2022 - 08/2022
- Attended meetings and presentations to learn project details.
- Compiled data and completed research on environmental advocacy, campaigning, grassroots organizing, etc., in a timely manner.
- Exhibited strong self-directed learning skills, producing a 40+ page environmental advocacy and campaigning toolkit available to guide smaller nature organizations with local environmental advocacy pursuits.
Grand Bend, ON | 04/2017 - 09/2019
- Collaborated with co-workers to ensure smooth workflow and efficient organizational operations.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
Education
Bachelor of Science Honours (Biological Sciences) - University of Guelph
Guelph, ON | 09/2019 - 04/2023
- Graduated with distinction (with an overall GPA of over 80%)
- Business Economics minor
London, ON | 09/2015 - 06/2019
