Amanda Edwards

A results-driven Marketing professional with 7+ years of experience turning creative vision into measurable impact. I specialize in building cohesive campaigns that connect brands to their audiences through compelling storytelling, market insight, and seamless cross-functional execution. A content-first approach runs through everything I do — and a genuine belief that great marketing doesn't just sell, it means something.

CREATIVE MARKETING SPECIALIST at POI Business Interiors (2024-01 – Present)

• Developed and executed go-to-market content strategies to engage and inform B2B audiences, aligning messaging with product value propositions and buyer journeys.
• Conducted competitive analysis and customer research to shape positioning for product launches and campaigns.
• Built sales enablement content including case studies, pitch decks, and product collateral to support B2B sales cycles.
• Leveraged SEO, data analytics, and performance metrics to continuously optimize content strategy and drive measurable outcomes.

CONTENT MANAGER at Creative Partner (2021-01 – 2024-12)

• Led end-to-end content strategy for SaaS product lines, creating messaging frameworks that aligned digital content with business objectives and target audience needs.
• Collaborated with product, sales, and design teams cross-functionally to deliver integrated campaigns that boosted brand visibility and accelerated pipeline.
• Managed content calendar and production process, overseeing copywriting, SEO optimization, and editorial quality.

MARKETING CONTENT CREATOR at Ferris Wheel Press (2020-01 – 2022-12)

• Drove all social media marketing and brand storytelling across channels for brand awareness and B2B sales enablement.
• Analyzed customer insights and market trends to refine product positioning and inform go-to-market planning.
• Curated on-brand content and cultivated relationships with influencers to expand brand reach and drive engagement.

Certificate in Publishing - Book, Magazine, Electronic – CENTENNIAL COLLEGE (2018-01 – 2019-12)

Bachelor of Arts (Honours) in English & Communications – CARLETON UNIVERSITY (2014-01 – 2018-12)