Grayson Miller

Dedicated creative, content and retail management professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Specializing in podcast creation and ideation.

Head of Retail Partnerships and Creative Content

Weedbox/TokeText l Toronto, Toronto, ON

• Ideated and executed content strategies in partnership with Lift Expo, which required strategic planning and project management skills. Content reached 500k consumers digitally and 50k physically.
• Developed and led creative projects focused on generating brand awareness and product education
• Produced and managed Weedbox digital assets, including IndicaInstitue on Youtube which reaches 171k subscribers, The Dopist Podcast and TokeText Digital
• Conceptualized, presented and executed customer acquisition strategy, which included collaborating with budtenders to promote Weedbox
• Proactively developed extensive product knowledge through qualitative and quantitative research
• Managed complete process for approved marketing programs, which required overseeing internal and external teams to ensure stakeholders clearly understood requirements and timelines
• Demonstrated excellent communication and collaboration skills. Responsible for managing graphic artists, outcomes included strong working relationships with stakeholders, impactful marketing collateral and delivering projects on time
• Successfully presented business plans to major cannabis companies, such as CANOPY and The OCS. Results included securing investments for Weedbox

• Oversaw all digital initiatives established by StyleDemocracy including website builds, content strategy, marketing strategy, social media marketing and event marketing
• Managed marketing and promotional relationships with top global brands including: Nike, Adidas, Hermès, Nordstrom and more.
• Oversaw management of large scale marketing and consumer events which typically generated $500k-$1M in weekly sales.
• Oversaw hiring, adding valuable, talented professionals to strengthen management team.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Monitored industry trends, keeping current on latest industry changes and competition
• Architect behind StyleDemocracy’s digital revenue increasing by more than 400%.
• Brand Ambassador and spokesperson, which required creating strategic relationships with media, advertisers and industry leaders

2010 - Humber College Postgraduate Degree

2004-2008 - Western University B.A.