Andrew Rote
Marketing leader with digital and brand experience
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About
Strategic marketing leader with deep digital and brand experience, a keen eye for detail, and the ability to empathize with consumers and audiences while delivering in fast-paced environments
Owner of product launches and original programming in healthcare, entertainment,
telecommunications, and goods and services
Currently in New York with plans to move to Ontario. Open to any location within province.
Experience
Director, Digital Marketing
Westchester Medical Center Health Network
Nov. 2021 – Present
Valhalla, NY
Support acquisition and retention by leading marketing strategy and implementation of digital technology stack, including all WMCHealth entities’ websites, business listings, and patient/customer relationship management (CRM)
Work closely with clinical stakeholders to launch and maintain medical service line pages on all 13
WMCHealth websites and several microsites
Use a content management system to produce daily content changes
Lead $3.3 million-budget website consolidation and redesign
Utilize network systems technology and identify external functionality to apply new features to the website, including appointment booking, AI chat/search, virtual consults, and patient referral forms
Led request for proposal process
Lead implementation of and manage CRM program
Work with Salesforce implementation vendor, IT Security, electronic health record owners, and
Data Management team to leverage patient information in establishing tailored messaging
Collaborate with Finance department to establish a metrics dashboard that measures return on investment for all marketing efforts
Technical advocate for owned and paid acquisition initiatives including customer journeys tying into campaign strategy and webpages for search campaigns amounting to $5 million annually
Converted third-party-published e-newsletter into an in-house production using Salesforce
Marketing Cloud to create, distribute, and monitor editions
Perform A/B testing to inform creative and delivery strategies
Collect and maintain internal and external contact lists amounting to a subscriber base of 300k+
Launched online listings management program, claiming/creating and maintaining 200+ location listings and 500+ provider listings across multiple directories, including Google, Bing, and Healthgrades
Introduced online reputation management and set up routing to resolve reported concerns in collaboration with Patient Experience and physician leadership
Earned an average response rate of 92% with six-hour turnaround time
Initiated pilot programs to solicit positive feedback for low-rated and rarely-reviewed location listings
Established API connections to automate listing information inclusion
Team with PR to publish press releases, medical facility information, and patient stories
Manage SEO vendor relationship to implement best SEO practices
Collaborated with Medical Staff Office, IT, physician credentialing software partner, and developers to automatically populate online physician directory with provider credentialing system information via API
Leverage Google Analytics and other analytics platforms to produce monthly and quarterly performance reports for executive leadership
Senior Manager, Digital Marketing
Charter Communications
Mar. 2018 – Nov. 2021
Stamford, CT
Worked in an Agile environment to deliver highly-trafficked features for Spectrum.com (1.9MM monthly visits), the second-largest sales channel at Charter
Built digital marketing strategy from the ground up for Spectrum Mobile product
Drove 9.6MM monthly sales within first year of the product’s existence
Managed relationships with original equipment manufacturers Apple, Samsung, LG, and Google while determining and executing promotion for their device launches
Launched the Mobile Savings Calculator, SpectrumMobile.com's best-performing feature
20% of all site visitors engaged with the Calculator during the first year
23% of all mobile service and device orders came from the Calculator during the first year
Led implementation of SEO strategy on Spectrum.com and SpectrumMobile.com in 2019
Increased tracked SEO-strategized pages by 34% YoY in 2019
Managed team of 13 direct report marketing managers (Product Managers and Product Owners)
Responsible for aligning their roadmaps for multiple products into one cohesive strategy
Managed a creative team of seven in-house designers, copywriters, and UI/UX specialists, and managed relationships with external creative agency resources
Led all digital teams’ processes by instilling SAFe Agile methodology as a certified Release Train
Engineer and Scrum Master
Managed 10 direct report Release Train Engineers, Scrum Masters, and Project Managers
Coordinated training events and grew team by identifying needs using performance metrics and creating roles
Introduced and oversaw all reporting for internal leaders and external stakeholders, including release notes, sprint reports, Program Increment tracking, defects, and Product’s work and its impact on sales and site interaction
Established and led an end-to-end intake process for all teams
Led Program Increment Planning events and other Agile ceremonies as Release Train Engineer for two release trains containing a total of 10 teams
Manager, Digital Strategy
NBCUniversal
Aug. 2014 – Mar. 2018
New York, NY
Leader of digital, social, and mobile marketing and content strategy for five long-running syndicated
NBCUniversal TV Distribution shows (Access Hollywood, Steve Harvey, Maury, The Jerry Springer Show,
and The Steve Wilkos Show) and three show launches (The Meredith Vieira Show, Crazy Talk, and Harry)
Managed P&L for five show budgets and developed KPIs and creative content plans to increase revenue with consistent results
Delivered increased profitability for Access Hollywood by more than 300% in one year
Increased Maury YouTube monthly views by 15 times to more than 3.5MM views in 10-month period
Managed YouTube channels to total viewership consistently exceeding 100k monthly
Created and executed paid social campaigns with individual budgets ranging from $500 to $500k and annual budgets exceeding $1MM
Executed monetization for shows’ YouTube, Facebook, and Twitter accounts, and syndication for revenue-driving platforms such as AOL and Hulu, earning more than $1MM annually
Managed on-air and digital content and paid social targeting strategies in cross-brand promotional efforts with other NBCUniversal brands and with integration partners
Led website proposal process for two show launches and a show rebrand with new website functionality based on digital KPIs
Delivered joint digital/on-air marketing campaigns promoting television sweeps periods, events, and show tune-in, with successful sweepstakes and digital applications
Web Producer
NBCUniversal
Jul. 2009 – Aug. 2014
Stamford, CT
Developed digital marketing strategy and social networking strategy for NBCUniversal’s The Jerry Springer
Show and The Steve Wilkos Show
Developed digital content go-to-market strategy and used as a guide to create responsibilities of the
Web Producer role
Created all social accounts for shows and composed all content and posts (including Facebook,
Twitter, Instagram, and YouTube)
Springer Facebook exceeded 1.5MM followers, Wilkos exceeded 800k
Collaborated with design agency to Implement frontend and backend website rebuilds for Springer,
Wilkos, and Maury
Coordinated, scripted, and produced all “Steve’s Mailbag” on-air TV segments
Multimedia Producer
World Wrestling Entertainment
Aug. 2006 – Jul. 2009
Stamford, CT
Managing editor for Extreme Championship Wrestling on Sci Fi and WWE Superstars TV shows, and for all coverage of the entire Divas (female wrestlers) roster
Managed teams of writers, graphic designers, and photo and video editors to produce features and report events (consistently ranked in Alexa’s top 200 most trafficked sites)
Conceptualized and produced Summer Skin microsite, which ranked as the most successful original program in WWE website history based on traffic volume (more than 60MM page views during two-
month campaign)
Drove character development through feature writing and ghostwriting for talent
Composed impactful headlines, blurbs, and long-form articles covering personalities and events
Cross-promoted company brand with sponsors’ products organically through writing and contributions toward commercial ideas
ED
Education
Bachelor of Arts, English & Writing
Muhlenberg College, Allentown, PA
