Passionate Marketer in Brand + Digital Marketing
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A driven and experienced marketing professional with 20 years of track record in strategic planning and execution of consumer marketing and brand campaigns. I have a unique blend of business savvy, a big picture vision, and the analytical skills to take that vision and translate it into impactful marketing programs. Recognized for delivering strong results by building high performance teams. Expertise in growth marketing as well as customer-centric value proposition development.
I am passionate about leaning into transformative opportunitie, being a change-agent, and finding paths to success through innovation and supportive leadership.
Lead the cross-functional agile marketing team to develop strategic plans and manage key initiatives to achieve acquisition and revenue target. Manage all aspects of marketing campaigns from concept to go-to-market implementation including market research, competitive analysis, financial modeling, media and creative development, and testing and validation.
Drove brand marketing strategy to deliver business results with well-crafted advertising and communications plans. Successfully repositioned chatr Mobile in 2020 that led to its #1 ranking in wireless prepaid. Revamped the customer life-cycle management to effectively cultivate brand loyalty and reduce churn. Managed and optimized brand spending.
Led key strategic marketing initiatives to drive revenue and market share growth. Delivered lead generation campaigns and customer offers to generate sales at effective cost of acquisition for channels. Work collaboratively with frontline to ensure Rogers and Fido value proposition and market intelligence are leveraged to drive effective programs across all channels. Derived insights from post campaign evaluation and consumer data to continuously improve marketing return on investment. Have led many successful marketing initiatives for internet, cable and smart home monitoring services.
Achieved market share growth for home financing, everyday banking and credit card portfolio through effective marketing plans and multi-channel campaigns (mass, digital, SEM, display & social media) that based on a clear definition of customer needs and relevant value proposition. Developed and managed multi-million dollar marketing initiatives that successfully built momentum internally and externally, achieved business objectives and revenue growth.
Led the development and execution of annual marketing communications plan and integrated acquisition initiatives that generated outstanding business impact and results. Managed all aspects of mass advertising, direct marketing, digital and social media tactics. Specialized in mortgage, line of credit products and mortgage advisor services.
Achieved operating targets and maximized profitability through proactive management of business accounts and defined new business development activities. Used strong sales and marketing skills, data analysis, and wide knowledge of the company’s products, services and processes, as well as market trend insight to identify competitive advantage and develop marketing strategy for client companies, resulting in strong revenue growth. Leveraged customer segmentation and predictive modeling insights to drive strategic marketing programs for top-notch clients, including Purolator, ADP Canada, BMO Investorline, Heart and Stroke Foundation, Reliance Home Comfort, Boomerang Tracking, and The Brick.
Bachelor of Business Administration - Major in Marketing
Chinese University of Hong Kong
