Merchandising & Demand Planning - Herschel Supply Co - Vancouver, BC
(2024-07)
Performance-focused Retail professional with a proven track record of executing product strategies that maximize inventory performance and sales goals.
- Led seasonal product selection and data-driven assortment planning to meet profit goals, directing merchants by setting performance objectives and managing unit capacities to maximize category productivity. Expanded by 50% in accessories category growth by leading seasonal product selection and data-driven assortment planning.
- Managed inbound forecasting to optimize stock levels and minimize excess, partnering cross-functionally to drive a ~33% improvement in omni-channel channel performance and avoid costly stockouts.
- Evaluated weekly performance and market trends to build margin optimization action plans, presenting data-driven markdown and pricing strategies to senior leadership that secured budgeted gross margins and reduced inventory carrying costs by 15%.
- Collaborated with Sales Ops, Operations, and Marketing to deploy omni-channel strategies, driving a 10% lift in regional channel revenue.
Merchandising & Planning Manager - Levis - Dubai, UAE
(2020-05 - 2022-10)
Developed and executed comprehensive planning strategies to drive product awareness, engagement, and sales while effectively managing brand identity and perception.
- Developed and implemented product and marketing plans for new and existing products by analyzing market data, business strategy, and brand messaging.
- Assessed risks and financial viability for various product strategies, determining objectives, targets, and strategies.
- Leveraged data insights to optimize channel product placement, yielding a 22% increase in conversion rates and elevated category performance.
- Aligned product touchpoints with multi-functional partners, improving strategy execution to secure 10% growth in brand equity.
- Developed Joint initiatives & offering for the product to increase the market share and CSAT score.
- Leveraged market research to optimize product fits and spearhead the regional Ramadan campaign, driving a 20% sales increase across the Women's portfolio.
- Managing the distribution & omni channel business at product and marketing strategy level.
- Integral part of brand expansion across MENA region with 50% of YOY sales growth & leading team of 8 across the departments.
Category Planner & Buyer - Bobbi Brown - Dubai, UAE
(2017-05 - 2020-05)
Implemented product and planning strategies, as well as analyze data to facilitate decision-making, and maintain meaningful business relationships.
- Formulated comprehensive merchandise and business strategies aligned with guidance, presenting weekly trading performance updates and action plans to the Senior Leadership Team to secure annual budgeted sales goals.
- Represented brand identity across franchise and e-commerce networks to elevate customer experience, driving a 15% growth in a cross-channels.
- Aligned team workflows and inventory operations with SLT strategies, accelerating project delivery timelines by 20%.
- Monitored sales, promotion, and product delivery targets, adjusting marketing strategies as needed to achieve goals.
- Partnered with external suppliers and vendors to optimize product delivery targets, successfully delivering 110% of the annual sales budget.
- Designed and deployed strategic online promotional campaigns that delivered USD $20K in single-day revenue, optimizing seasonal inventory clearance and trading results.
Product Planner & Buyer - Lululemon - Dubai, UAE
(2015-03 - 2017-04)
Formulated integrated product and commercial strategies to elevate brand visibility across retail channels, directly accelerating inventory velocity and maximizing regional revenue.
- Formulated seasonal product line plans based on historical consumer data and market trend analysis to deliver highly relevant, trend-right regional product mixes.
- Devised omni-channel product strategies that enhanced assortment visibility, driving a 14% lift in seasonal sell-through while protecting brand standards.
- Optimized the end-to-end buying and inventory cycle to ensure a seamless product journey across departments, maximizing product availability and driving a 10% lift in seasonal revenue.
- Evaluated campaign financial viability and inventory risks, improving promotional gross margin by 8% while meeting seasonal revenue targets.
- Spearheaded brand presentations at North American buying summits, aligning regional business strategies to broaden market footprint.
- Part of pilot projects for community driven marketing and product testing & launches within the region.
- Accelerated MENA brand expansion by deploying targeted marketing and assortment strategies, yielding a 110% lift in regional sales and store scale.
Product Buyer & Strategist - Kate spade New York - Dubai, UAE
(2012-04 - 2015-03)
Executed data-driven strategies using regional sales and inventory metrics to optimize cross-functional product allocations.
- Managed the end-of-the-end product lifecycle from open-to-buy allocation to retirement, optimizing stock health and omni-channel sell-through.
- Formulated seasonal product line architectures using historical trend analysis, ensuring cross-channel stock allocations met regional demand to drive a 12% lift in overall revenue.
- Aligned regional stock allocations with marketing initiatives alongside field managers, achieving 100% network execution consistency.
- Oversaw digital catalog updates and product categorization across web platforms to optimize the online user experience and product discoverability.
- Directed a multi-departmental team of 5 to scale brand presence in the Middle East, successfully capturing 50% year-over-year sales expansion.
