Creative Director at Independent (2025-05 – Present)
Leads creative direction and strategic consulting across editorial, brand, and emerging creative practice—from concept development and visual systems to execution.
- Developing a modular creative-direction framework connecting research, concept development, visual systems, production, and AI-assisted workflows.
- Consulted on creative direction for a Real Estate Magazine special-issue cover, reframing the editorial concept and developing visual solutions aligned with brand, budget, timeline, and production constraints.
- Selected as a Creative Director finalist for The Walrus in 2024; developed an integrated visual proposal spanning print, digital, and social.
- Developing AI-assisted creative systems integrating human authorship, quality control, visual accuracy, and responsible use of generative technologies across concept development and production.
- Publishes original writing examining creative authorship, visual culture, and evolving design practice in the age of generative AI.
- Selected for CRAFTED Paris 2026, an invite-only summit of 200 creative leaders exploring AI, craft, systems, and the future of creative practice.
Art Director at Maclean's media brand | St. Joseph Communications (2021-05 – 2025-04)
Led art direction and visual storytelling across print, digital, and social, developing editorial concepts, visual systems, and multi-platform experiences for one of Canada's leading national publications.
- Originated and presented cover and feature concepts to the Editor-in-Chief, Executive Editor, and editorial teams, translating complex stories into distinctive visual narratives.
- Conceived and art-directed major editorial packages including Power List and Rich List, developing illustration concepts, visual direction, and execution across multiple stories.
- Conceptualized and designed the digital experience for Best Places to Eat, translating the print photography into a distinct visual system for the web.
- Co-developed the magazine's redesign with the Creative Director, establishing typography, visual systems, templates, and scalable frameworks across print and digital.
- Commissioned and directed illustrators and motion artists, including animated cover treatments for Apple News.
- Pioneered generative AI in editorial storytelling, conceiving and art-directing AI: The Future Is Now (2023)—an early AI-generated Canadian national magazine cover—and developing iterative prompt, image-selection, and quality-control workflows for the accompanying editorial package.
- Conceived and art-directed major packages including Power List, Rich List and Gen Z, extending visual concepts across print, web, mobile and social.
- Part of the visual leadership team when Maclean's received the 2022 National Magazine Award for Best Magazine: News, Business & General Interest.
Creative Lead & Art Director at EXPERIENCE media brand | Spafax agency (2018-05 – 2024-10)
Led the creative direction and evolution of Experience, Bombardier's B2B flagship editorial media brand, shaping its visual identity for an ultra-high-net-worth global audience and aligning editorial storytelling with Bombardier's luxury brand positioning.
- Defined and evolved the publication's visual language across six years, refining editorial systems, typography, pacing, imagery, covers, and feature design.
- Originated visual concepts and art direction for covers and features, translating editorial and brand objectives into distinctive visual narratives in close collaboration with editorial and Bombardier leadership.
- Commissioned and directed international illustrators and photographers from concept through execution, developing briefs, sketches and references; negotiating fees; directing feedback; and managing creative deliverables.
- Established exacting visual standards across photography, illustration and design, transforming corporate and product subject matter into sophisticated luxury editorial imagery.
- Helped shape issue architecture and editorial presentation, balancing creative ambition with brand, business and production requirements.
- Earned national and international recognition, including 2025 NMA: B2B Gold for Best Art Direction, 2020 NMA: B2B Best Magazine Cover, and two 2019 Folio Awards Golds for Cover Design and Graphic Art, alongside multiple NMA and Folio finalists.
Art Director at MAISONNEUVE magazine (2007-10 – 2016-08)
Led visual direction and creative development of an award-winning independent cultural publication, working as the sole in-house visual lead alongside editorial leadership.
- Shaped issue and feature direction as part of senior editorial planning, translating complex stories into original visual concepts across print, web, social, and promotional platforms.
- Originated and art-directed covers and features from research and concept development through sketching, commissioning, production, image selection, and final execution.
- Built and directed a network of photographers, illustrators, and artists; developed detailed visual briefs and sketches, negotiated fees, managed art budgets, and directed collaborators locally and remotely.
- Led two print redesigns and a major website redesign, establishing typography, grids, navigation, departments, templates, visual language, and production systems; developed wireframes and design specifications in collaboration with web development.
- Created nationally recognized editorial work within exceptionally lean production resources, using strategic commissioning and highly detailed visual direction to maintain ambitious creative standards.
- Extended the publication's visual identity across digital editorial, social media, promotional, and subscription campaigns.
- Visual direction contributed to two National Magazine Awards Golds for Magazine of the Year and extensive recognition for art direction, cover design, and editorial design.
Senior Designer/Designer at MAISONNEUVE magazine (2005 – 2007)
