Johnathon Lovett (John)
Creative Director, Art Director, and Illustrator
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About
I'm a Creative Director, Art Director, and Illustrator based in Toronto, Canada.
I have been building and supporting brands for over a decade and directing the creative that makes them stick. With extensive experience in strategy, campaigns, photography, videography and identity work across diverse industries.
Illustration clients include Rocnation, Dreamville, Top Dawg Entertainment, and MSCHF.
It's not a design problem. It's a clarity problem. I solve that!
Experience
Creative Director at REICURA (2022-06 – 2026-06)
Boutique full-service creative agency with offices in the United Kingdom, Los Angeles, and Toronto.
- Directed the development of full brand systems, including logos, typography, color frameworks, and visual guidelines, applied across web, print, and physical environments
- Built scalable social content frameworks, enabling ongoing campaign rollout with consistent art direction across Instagram and digital placements
- Collaborated directly with founders, marketing teams, and stakeholders to define brand positioning and translate it into clear creative direction
Art Director at REICURA (2019-06 – 2022-06)
Boutique full-service creative agency with offices in the United Kingdom, Los Angeles, and Toronto.
Senior Graphic Designer at REICURA (2019-06 – 2021-06)
Boutique full-service creative agency with offices in the United Kingdom, Los Angeles, and Toronto.
Graphic Designer at MINISO CANADA (2018-10 – 2020-06)
Canadian division of a global lifestyle retail brand offering consumer goods through high-volume, design-focused retail environments.
- Developed creative concepts for seasonal campaigns and product launches, including visual themes and messaging direction
- Created in-store signage and promotional materials to support product rollouts and drive engagement
- Analyzed retail and consumer trends to inform creative direction and campaign positioning
- Supported the rollout of visual merchandising strategies across store locations
Art Director & Graphic Designer at FREEDMAN'S HARNESS (2017-09 – 2018-11)
Legacy leather-goods manufacturer and equestrian equipment retailer, serving both direct-to-consumer and wholesale markets internationally.
- Concepted and designed campaign assets for digital and print, including social ads, landing pages, and promotional materials
- Designed presentation decks and visual proposals used to secure new business and communicate campaign direction to clients
- Built scalable social content frameworks, enabling ongoing campaign rollout with consistent art direction across Instagram and digital placements
- Worked closely with copywriters and strategists to align messaging with visual execution
Junior Designer at STARBUCKS CANADA (2016-09 – 2017-08)
National division of a globally recognized coffeehouse company, focused on premium beverages and customer experience.
- Balanced small-scale, part-time design project work (signage, menu elements, in-store graphics, UI elements) alongside larger artistic contributions
- Commissioned to create hand-painted murals and custom art pieces for café interiors, shaping the visual identity of individual locations
- Designed and executed site-specific installations that reflected both brand tone and neighborhood character
- Collaborated with internal design team to concept, produce, and install artwork directly within active retail spaces and environments
Education
Arts Diploma in Arts – George Brown College
Professional Development Courses in Management, Strategy, and Communications – Various
