Dan Jones

Creative leadership for brands that make a difference.

Creative Director, Innovation at Boston Beer Company (2021-01 – Present)

Independent craft beer and beverage company

• Lead creative strategy and brand development, translating consumer insights and business objectives into brand positioning, visual identities, product launches, and integrated campaigns across digital, packaging, retail, social, and experiential.
• Launched 2 brands and 10 products in current role; helped launch 6 brands and dozens of products across 13 brands during my Boston Beer career.
• Build scalable creative systems including brand toolkits, visual identity guidelines, templates, Canva assets, and standardized creative briefs for brands, products, campaigns, partnerships, and keystone events.
• Improved Marketing/Design workflows and intake processes to reduce rework, increase lead time, and improve on-time delivery.
• Lead and direct agencies, freelancers, photographers, illustrators, and other creative partners; managed 20+ external partners over my career.
• Partner with Marketing, Insights, Product Development, Legal, and executive leadership to develop strategy, creative briefs, campaigns, and brand recommendations.
• Lead work ranging from local activations to multi-million-dollar national campaigns while remaining hands-on in creative development and execution.

Creative Director, Local Brands at Boston Beer Company (2018-01 – 2021-12)

• Led and developed a team of 5–8 designers and art directors across multiple locations, including hiring, coaching, performance reviews, creative direction, and conflict resolution.
• Managed creative strategy and execution across seven brands and 12 locations, with annual creative budgets of $50K–$300K.
• Hired and developed 15+ creative professionals, many of whom went on to build long-term careers at Boston Beer.
• Developed brand guidelines, visual systems, creative toolkits, and scalable assets while partnering with artists, nonprofits, marketing teams, and community organizations.

Art Director, Local Brands at Boston Beer Company (2015-01 – 2018-12)

• Led and executed creative across packaging, digital, social, environmental, experiential, and print for Boston Beer's local brand portfolio.
• Developed brand identities, campaigns, creative systems, and production solutions across multiple markets and locations.

Senior Designer, Local Brands at Boston Beer Company (2012-01 – 2015-12)

Senior Designer at Garden City Group (2010-01 – 2012-12)

Legal services firm providing claims management solutions

Senior Designer at AMP3 Creative (2009-01 – 2010-12)

Boutique creative agency and public relations firm based in NYC

Art Director at RJ Cool Victory (2008-01 – 2009-12)

Short-lived, privately owned Lamborghini racing team.

Bachelor of Arts in Fine Arts – Alfred University (2008-01)