Anwar Geyash

Detail-oriented and highly organized professional in the Broadcast Management Industry with 15+ years of experience in scheduling, programming and cross-functional coordination of multi-platform media for major networks. Specialized in developing strategic programming plans, including resource management and workflow optimization, which reduced operational downtime by 90% and protected 100% of commercial revenue across Sports and Specialty channel portfolios. Experienced working with all levels of stakeholders to accomplish goals, through effective communication and developing process improvements in conjunction with Risk Management, Quality Assurance, and Digital Transformation initiatives to improve the overall reliability and effectiveness of systems.

Traffic Coordinator at Corus Entertainment (2023-02 – Present)

• Scheduled and managed daily commercial logs for specialty channels, ensuring alignment with advertiser requirements and standards while maintaining continuous break flow and an optimal viewer experience.
• Collaborated with Inventory Management and Commercial Sales teams to direct advertisement placement and protect 100% of commercial revenue by meeting the respective deadlines across each channel.
• Liaised and verified the daily program format to ensure all information is accurately entered into the log to provide the precise durations of all commercials within breaks and error-free schedules on air.
• Coordinated with master control and playout operations staff to complete the final air schedule by providing timely notification of all schedule revisions and reducing operational downtime by 90%.
• Executed commercial swaps, schedule changes, and content updates, driving a 20% improvement in post-broadcast customer satisfaction through stakeholder communication.
• Performed user acceptance testing (UAT) for broadcast software releases to identify and resolve critical system issues, and implement process improvements to enhance operational reliability and workflow efficiency.

Programming Scheduler at Abu Dhabi Media Network (2015-08 – 2021-12)

• Contributed to the implementation and delivery of OTT channels such as AD Sport Asia 1 and 2 via StarzPlay, which produced high-quality digital content with minimal disruption to consumer delivery.
• Collaborated on Channel launches, interdepartmental planning, audits and budget meetings, contributing valuable information to assist in aligning content to fit within the strategy and the resources available for each channel.
• Developed daily programming schedules for the 3 free-to-air channels with clear communication between Department Heads and Supervisors, to finalize the transmission plan for the scheduled days and broadcast timing.
• Advised on activities for content insertion and execution on the following: menu boards, station IDs, bumpers, filler content, promotional materials, which resulted in a 30% increase in audience interaction and engagement.
• Reviewed and implemented last minute schedule changes through a variety of coordination and accuracy checks across multiple operating departments, resulting in 100% compliance with expected programming objectives and standards of operation.
• Extracted monthly reports for department heads and stakeholders, documenting all promotional and filler content per channel using Broadcast Master and Excel to automate reporting and improve efficiency by 15% throughout the organization.

Channel Traffic Coordinator at Abu Dhabi Media Network (2008-12 – 2015-07)

• Managed the launch of all branding for 3 Abu Dhabi Sports channels, including all network bugs, end boards, station IDs and bumpers to ensure the successful delivery of the brand and quality on air broadcasts.
• Prepared wide-ranging software training presentations for both the AVID Air Client and Broadcast Master modules so that teams would successfully manage acquisition, planning, scheduling, promotion, and commercial materials.
• Coordinated the successful transport and preservation of 1000+ media assets related to the analogue-to-digital archiving project, and maintained the continuity of operations.
• Oversaw the launch of 5 Abu Dhabi Sports encrypted channels by training and supervising freelance teams to ensure that all programming, reviewing, and scheduling tasks were accurately completed before each channel launch.
• Approved programming and promotional materials for quality assurance and increased productivity by 20%, resulting in improved on-time delivery of deliverables through process enhancements.
• Validated all Broadcast Master versions of software releases for operational regression error testing, ensuring the continued reliability of the system and reducing the risk of daily broadcast workflow.

Masters in Project Management – Abu Dhabi University (2016-07)

Bachelor of Science in Information Systems Technology – Abu Dhabi University (2008-06)