Archit Rathi

Software Developer focused on frontend, with ~5 years building fast, accessible web interfaces for high-growth DTC brands including MUD\WTR, Hiya, Hu Kitchen, OLIPOP, and Our Place. Works across the modern frontend stack (JavaScript, TypeScript, React) with deep Shopify experience, and real depth in component architecture, Core Web Vitals, A/B testing, accessibility (WCAG/ADA), and analytics and consent engineering. Builds reusable systems over one-off fixes and owns work end to end.

Intermediate Software Developer at The Beyond Group (2025-01 – 2026-06)

Frontend-focused Software Developer for high-growth DTC brands

• Built a sitewide-sale automation system that replaced hours of manual, error-prone edits with a one-switch launch. Activating a single metaobject and automatic discount conditionally applied all product-page, collection, pricing, and UI changes across the storefront, cutting sale launch and takedown from hours to minutes and making sitewide promotions repeatable.
• Led the redesign of Hiya's main collection page, building a new grid section from the ground up with inline subscription add-to-cart, Intelligems A/B/C test infrastructure, and Barba.js SPA transitions with transition-aware analytics, plus a reusable metaobject-backed bundle-card component (combined pricing, quick-add-to-cart, back-in-stock handling).
• Engineered Core Web Vitals and PDP performance gains on MUD\WTR, covering in-head image preloading with fetchpriority and DPR-aware srcset, Barba.js asset prefetching for near-instant flavor transitions, and eliminating a ~280ms carousel-init delay by removing a deferred Alpine nextTick from the gallery mount path.
• Led MUD\WTR's migration from product-based to variant-based product logic for the Nourish protein launch. Re-architected a core data model the storefront had never used variants for, and updated PDP, cart, and selection logic end to end to support a multi-axis variant matrix (blend × size × subscription).
• Led privacy, consent, and security remediation for Hu Kitchen (Mondelez brand): implemented OneTrust consent with GTM and Google Consent Mode to block analytics and targeting cookies pre-consent, and cleared ~90 findings in a Mondelez security audit (jQuery XSS upgrades, CSP hardening, cookie-flag fixes). Migrated off deprecated checkout.liquid to Checkout Extensibility, rebuilding tracking (Elevar, GTAG, custom GTM pixel, Rakuten) with zero loss of continuity.

Junior Software Developer at The Beyond Group (2022-06 – 2024-12)

Frontend-focused Software Developer for high-growth DTC brands

• Architected a component-based storefront system for OLIPOP (60+ reusable UI components and section wrappers under a namespaced convention), partnering with design on the brand's first component-driven patterns that later pages and campaigns were built on.
• Co-engineered two press-covered celebrity launches under high-traffic conditions: led the front-end build for OLIPOP's first national campaign, "Real Love Makes Us" with Camila Cabello, and was one of two engineers on the Our Place × Selena Gomez cookware launch, covering product and collection builds, a JavaScript-heavy collection page, bundle logic, QA, traffic prep, and deployment.
• Was among the most active contributors across multiple DTC storefront codebases (Our Place, MUD\WTR, Hu Kitchen), shipping and maintaining production features for nationally recognized consumer brands.
• Ran 100+ Intelligems A/B experiments and delivered WCAG / ADA accessibility remediation across multiple DTC storefronts (MUD\WTR, Hu Kitchen, Hiya, Kiki Milk), covering PDP and homepage variants, modal focus-trap behavior, screen-reader labeling, and keyboard accessibility flagged in third-party audits (Allyant, AudioEye).

Apprentice Software Developer at The Beyond Group (2021-10 – 2022-06)

Frontend-focused Software Developer for high-growth DTC brands

• Built Shopify storefronts in Liquid, JavaScript, and CSS, contributing to client builds across the DTC brand portfolio while developing core frontend and component-engineering skills.
• Contributed to Our Place's dual-renderer (Liquid + React) component system, building and testing components in a Figma-integrated Storybook as a top-five contributor across ~650 commits.

IT Specialist at lululemon (2021-07 – 2021-10)

Provided technical support and troubleshooting in a fast-paced retail technology environment before transitioning into full-time development.

Web Developer at Self-Employed (2020-04 – 2021-07)

Built and shipped custom websites and Shopify storefronts on a freelance basis for small business clients, developing the frontend foundation that led into a full-time development career.

Research Assistant at University of Ottawa (2019-01 – 2019-12)

Built a machine-learning classifier to detect irregular breathing patterns linked to stroke and heart failure from UWB radar data, covering data analysis, pattern recognition, and feature extraction.

M.Eng. in Electrical & Computer Engineering – University of Ottawa (2018-08 – 2020-06)

B.E. in Electronics & Communications Engineering – Govind Ballabh Pant Engineering College (2013-07 – 2017-08)