National Director of Sales at Vyta, powered by Bayshore HealthCare (2026-04 – Present)
Lead a national sales organization of 20 Lifestyle Advisors supporting consumer healthcare and aging-in-place services across Canada, with accountability for revenue performance, conversion, retention, pipeline discipline, client experience, and cross-regional consistency.
- Direct the end-to-end national sales strategy across lead intake, discovery, qualification, consultation handoffs, quoting, follow-up, conversion, retention, cross-sell, upsell, and reactivation.
- Establish KPI governance and operating rhythms; analyze lead volume, contactability, conversion, retention, open pipeline, acquisition timelines, source mix, and client outcomes to guide strategic decisions, coaching priorities, and action planning.
- Guide the transition from regional teams to a unified national sales model, standardizing practices, clarifying roles, strengthening coverage, and improving access to shared tools and leadership support while increasing client retention by 10% year over year.
- Coach and develop a geographically dispersed team through structured one-on-ones, call reviews, onboarding, peer learning, performance plans, and targeted sales enablement.
- Partner with senior leaders across Operations, Clinical Leadership, Client Experience, Billing, Accounts Receivable, Marketing, Product, Technology, and Data to resolve barriers affecting growth and continuity.
- Lead high-impact client escalations and root-cause analysis involving service delivery, scheduling, partners, billing, payment, accessibility, and system issues.
- Oversee equitable lead and client redistribution, national coverage planning, and continuity protocols during vacancies, leave, and organizational change.
- Champion enterprise-wide generative AI adoption by creating Claude-powered tools and workflows that streamline processes, standardize organizational knowledge, improve communication quality, support training, and increase employee productivity across multiple functions.
- Design AI-enabled templates, decision-support tools, process documentation, knowledge resources, and training materials that improve cross-functional consistency, adoption, and scalability.
- Led the national implementation and rollout of a new operating system, including workflow design, change readiness, training, communications, adoption support, issue escalation, and reporting validation; continue to sponsor improvements across CRM, VCC, BOS, AWS, Stripe, SharePoint, Teams, and Power BI.
- Led a national pre-authorized credit card campaign and supported the collection of $650K in outstanding payments through coordinated client outreach, billing and AR partnership, proactive education, and disciplined follow-up.
Senior Manager, Client Success at Vyta, powered by Bayshore HealthCare (2024-04 – 2026-03)
Led client success and sales enablement across a growing healthcare services portfolio, balancing acquisition, onboarding, relationship management, retention, service recovery, and operational improvement.
- Built scalable workflows for lead follow-up, client handoffs, quoting, payment conversations, billing escalation, service coordination, and ongoing relationship ownership.
- Developed performance coaching tools, call review practices, follow-up standards, onboarding resources, and action plans to strengthen consultative selling and client engagement.
- Aligned Sales, Clinical Leaders, DGOs, client experience teams, service partners, Billing, Marketing, Product, and Technology around client needs and shared delivery standards.
- Supported CRM and VCC transformation through process mapping, system testing, issue escalation, training, documentation, data cleanup, and change communications.
- Created centralized trackers, templates, FAQs, process documents, and reporting routines that improved visibility, role clarity, and consistency.
Team Lead, Sales at Vyta, powered by Bayshore HealthCare (2023-04 – 2024-04)
Supported and coached a small sales team during Vyta's early growth, coordinating lead response, discovery, consultations, quotes, follow-up, and client relationship management.
- Helped establish foundational sales and client service practices for healthcare, home support, and non-care services focused on aging in place.
- Coordinated with operations, clinical teams, service partners, and internal stakeholders to move clients from initial inquiry through service commencement.
- Contributed to the rollout of new client journeys, quoting tools, service processes, and VCC workflows, including team training and issue identification.
Regional Job Coach, Memory Care at Sunrise Senior Living (2019-10 – Present)
Memory Care Director at Sunrise Senior Living (2018-03 – Present)
