Avery Rouse
Distiller
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About
A little bit about myself; during my time at Victoria Distillers, I’ve played a key role in the development and launch of two products now available on the market. In addition to my work on the production floor, I’ve been active in the broader spirits community—co-organizing the inaugural Victoria Cocktail Week and teaching two masterclasses on cocktail bitters. Since 2019, I’ve also run Nonsensical Cocktails, a cocktail website and events business dedicated to celebrating high-quality, locally produced craft spirits and making mixology more approachable for newcomers.
Experience
Spirit Distillation (3+ years, small-batch and craft-focused)
Recipe Formulation & Innovation
Sensory Analysis & Quality Control
Brand Voice & Community Engagement
Masterclass Instruction (Spirits, Cocktails, Tasting Techniques)
DSLR Photography
Microsoft Teams , Google Workspace, Canva, Luminar Neo
Education
University of Victoria - Bachelor in Sociology - Graduated 2020
BCIT (remote) - Small Business Management - Current
WSET Spirits Level 2 - Passed with Distinction
