Marketing Manager
Nova Solutions January 2020 - Present
- Fabricated a fully developed Customer Relationship Management structure for Nova Medical Hair Transplant Program that helped achieving more than 200% in Sales Growth.
- Conducted in-depth marketing plan with website designers and SEO team on website content which Increased lead generation to Nova Medical Hair Transplant by 50%.
- Utilized customer data for remarketing campaigns which resulted in 25% returning customers increase for Nova Medical Hair Transplant.
- Managing a steady flow for the patient relationship process with Nova Medical Hair Transplant.
- Create case studies based on doctors and patients’ feedback, to help improve Nova Medical Hair Transplant Program.
- Continual communication and coordination with clinics, doctors and technicians to help elevate revenue.
- Planning, developing, and directing multiple avenues of marketing strategies to drive sales (i.e.: Salesforce, CRM platforms)
- Analyzing customer feedback and campaign performance
Sales & Marketing Manager
Steam Sauna Innovations June 2018 – July 2019
- Collaborated step-by-step with online retailers such as Amazon, WayFair and DirectBuy to launch Steam Sauna products on affiliated sites, resulting in 5% increased sales
- Developed seasonal online promotions with Amazon, Wayfair & DirectBuy, garnering effective visibility, impact and awareness through Search Engine Optimization
- Introduced new sales tools and techniques such as service agreements and leasing programs with existing clients which helped increasing commercial sales by 15%
- Worked with various agencies to create new company logo and brand guideline, in addition to the implementation of a new e-commerce website that enhanced brand positioning within market
- Maintained excellent relationships and superior customer service with clients through workshops and scheduled meetings •
Set marketing schedules and coordinated cross-functionally to implement strategies across multiple channels such as exhibits, PR departments and creative parties
Senior Account Manager August 2014 – March 2018
Publicis Groupe, PGI & MMG:
- Contributed to the launch of a new juice product, Al-Marai, by creating new channel strategies, garnering mass attention through TV, Online, Print, and OOH and meeting client KPIs
- Managed all B2B point of sale collateral and orchestrated 50+ events for 5,000+ attendees on behalf of British Airforce account (BAE Systems), collecting of over 200,000 email addresses that would be used to generate leads
- Contributed to the re-branding of Nestle Water with newly enhanced logo and guidelines • Granted promotion to Senior Account Manager within 2 years due to high performance and ambitions
- Managed over $1MM+ in executions and maintenance for Saudi Stock Exchange, Ministry of Economy (B2B), and Al-Marai, leading to customer satisfaction and renewals
- Met client objectives by ensuring creative and media activities to reach specific demographics and behaviors
- Main contact and liaison between client and agency with daily cadence with client, raising collaboration efforts, and successfully built relationship as trusted advisor
- Led on-going competitive analysis in order to gain key insights on competitive activity in market 3 • Responsible for maintaining always-on brand campaigns to ensure scheduling and performance success
Senior Account Coordinator Feb 2012 - Jun 2014
OMNICOM Group, Impact BBDO:
- Handled several credit cards campaigns for Riyad Bank, resulting in a 10% increase in credit card sign-up
- Created a re-entry to market campaign for Similac Powder Milk in less than 24hrs, which saw a lift in market share of 20%
- Granted promotion to Senior level due to detail-oriented work output, maintaining excellent customer service and gaining deep relationships across several agencies
- Presented creative campaign ideas and assisted with the formulation of marketing strategies
- Link between client and agency to ensure effective flow of communication
- Simultaneously managed all campaign executions for Abbott Pediatric Nutrition Powder Milk products to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives.
- Project managed several TV commercials for PediaSure and Total Comfort Powder Milk in fast paced environment, meeting weekly deliverables Staff Intern: Ernst & Young, Business Advisory Solutions Department August - November 2009
