Bashar Alakel

Experienced Marketing Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Advertising, Event Management, Account Management, and Brand Management. Strong sales professional with a Bachelor of science in Accounting.

Marketing Manager 

Nova Solutions January 2020 - Present 

• Fabricated a fully developed Customer Relationship Management structure for Nova Medical Hair Transplant Program that helped achieving more than 200% in Sales Growth.
• Conducted in-depth marketing plan with website designers and SEO team on website content which Increased lead generation to Nova Medical Hair Transplant by 50%.
• Utilized customer data for remarketing campaigns which resulted in 25% returning customers increase for Nova Medical Hair Transplant.
• Managing a steady flow for the patient relationship process with Nova Medical Hair Transplant.
• Create case studies based on doctors and patients’ feedback, to help improve Nova Medical Hair Transplant Program.
• Continual communication and coordination with clinics, doctors and technicians to help elevate revenue.
• Planning, developing, and directing multiple avenues of marketing strategies to drive sales (i.e.: Salesforce, CRM platforms)
• Analyzing customer feedback and campaign performance

Sales & Marketing Manager 

Steam Sauna Innovations June 2018 – July 2019 

• Collaborated step-by-step with online retailers such as Amazon, WayFair and DirectBuy to launch Steam Sauna products on affiliated sites, resulting in 5% increased sales
• Developed seasonal online promotions with Amazon, Wayfair & DirectBuy, garnering effective visibility, impact and awareness through Search Engine Optimization
• Introduced new sales tools and techniques such as service agreements and leasing programs with existing clients which helped increasing commercial sales by 15%
• Worked with various agencies to create new company logo and brand guideline, in addition to the implementation of a new e-commerce website that enhanced brand positioning within market
• Maintained excellent relationships and superior customer service with clients through workshops and scheduled meetings •

Set marketing schedules and coordinated cross-functionally to implement strategies across multiple channels such as exhibits, PR departments and creative parties

Senior Account Manager August 2014 – March 2018

Publicis Groupe, PGI & MMG: 

• Contributed to the launch of a new juice product, Al-Marai, by creating new channel strategies, garnering mass attention through TV, Online, Print, and OOH and meeting client KPIs
• Managed all B2B point of sale collateral and orchestrated 50+ events for 5,000+ attendees on behalf of British Airforce account (BAE Systems), collecting of over 200,000 email addresses that would be used to generate leads
• Contributed to the re-branding of Nestle Water with newly enhanced logo and guidelines • Granted promotion to Senior Account Manager within 2 years due to high performance and ambitions
• Managed over $1MM+ in executions and maintenance for Saudi Stock Exchange, Ministry of Economy (B2B), and Al-Marai, leading to customer satisfaction and renewals
• Met client objectives by ensuring creative and media activities to reach specific demographics and behaviors
• Main contact and liaison between client and agency with daily cadence with client, raising collaboration efforts, and successfully built relationship as trusted advisor
• Led on-going competitive analysis in order to gain key insights on competitive activity in market 3 • Responsible for maintaining always-on brand campaigns to ensure scheduling and performance success

Senior Account Coordinator Feb 2012 - Jun 2014 

OMNICOM Group, Impact BBDO:

• Handled several credit cards campaigns for Riyad Bank, resulting in a 10% increase in credit card sign-up
• Created a re-entry to market campaign for Similac Powder Milk in less than 24hrs, which saw a lift in market share of 20%
• Granted promotion to Senior level due to detail-oriented work output, maintaining excellent customer service and gaining deep relationships across several agencies
• Presented creative campaign ideas and assisted with the formulation of marketing strategies
• Link between client and agency to ensure effective flow of communication
• Simultaneously managed all campaign executions for Abbott Pediatric Nutrition Powder Milk products to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives.
• Project managed several TV commercials for PediaSure and Total Comfort Powder Milk in fast paced environment, meeting weekly deliverables Staff Intern: Ernst & Young, Business Advisory Solutions Department August - November 2009

• Post Graduate Marketing Management Program – with Honors, Humber College – August 2021
• Bachelor’s degree, Accounting, University of Jordan - June 2012
• Fundamentals of Digital Marketing Certificate, Google Digital Garage – September 2018
• Digital Marketing Certificate, Brain Station - September 2018
• Google Ads Search Certification, June 2020
• Food Handler Certification, August 2019