Brandy Wang

Commercial strategy and partnerships leader with 9+ years of experience driving profitable growth across Canada's largest retailers. Proven expertise in customer strategy, commercial negotiations, joint business planning, and cross-functional execution. Skilled at turning insights into business decisions that improve growth, profitability, and customer partnerships.

Revenue Growth Strategy Manager - Diageo Canada

(2025-01)

• Developed pricing, promotional, and trade investment strategies to maximize portfolio growth and ROI.
• Owned P&L and customer strategy for national grocery accounts, delivering sales, share, and profit growth.
• Developed Joint Business Plans aligned with customer priorities and commercial objectives.
• Negotiated pricing, assortment, promotions, merchandising, and trade investments to drive profitable growth.
• Partnered with Shopper Marketing, Brand, Finance, Supply Chain, and other Mars business units to optimize loyalty investments, maximize ROI, and execute strategic customer programs.
• Achieved 10 consecutive periods of market share growth through assortment, mix, and promotional optimization.
• Successfully launched innovations, exceeding distribution and brand penetration targets.
• Customers: LCL, SDM, Sobeys, Metro, Voila

National Account Manager - Mars Canada

(2021-01 - 2025-12)

• Managed national customer portfolio with accountability for Net Sales, Gross Margin, and Trade Spend.
• Delivered 30%+ sales growth through assortment, promotional, and revenue management strategies.
• Expanded Walmart branded distribution by 20% through portfolio optimization and strategic merchandising.

Account Manager - Cavendish Farms

(2019-01 - 2021-12)

• Advised Fortune 500 CPG clients on pricing, promotional, and revenue growth strategies.
• Synthesized syndicated and customer data into executive-ready recommendations for Sales, Marketing, Finance, and Category teams.

Junior Consultant - Cornerstone Capabilities, a NielsenIQ Company

(2018-01 - 2019-12)