Head of Corporate Communications - UAP inc. (NAPA) - Montréal
(2023-07)
- Implemented a communications efficiency strategy for a network of 600 stores (5,000 employees) + editorial calendar.
- Deployed a dynamic in-store display system.
- Launched an engaging monthly newsletter.
- Implemented a corporate brand visibility plan for UAP inc.
- Redesigned the corporate donations and sponsorships strategy to create a more lasting impact in the market.
- Developed the ESG strategy and amplified our commitment across various target audiences.
- Led a team of 3 people.
- Developed the imagery (branding) and signage for the new campus in Montreal.
Senior Advisor (Employer Brand) - CIUSSS Est de Montréal - Montréal
(2022-04 - 2023-07)
- Implemented an employee/user experience service.
- Developed an action plan to integrate strategies aimed at improving the experience within our facilities such as Hôpital Maisonneuve Rosemont (Emergency), Hôpital Santa Cabrini, and L'Institut de Santé mentale de Montréal.
- Deployed a communications plan to promote the employer brand in order to facilitate the recruitment and retention of clinical staff.
Marketing Head, ICI Télé - Radio-Canada - Montréal
(2016-05 - 2022-04)
Natural leader in managing multidisciplinary 360-degree projects.
- Led the launch of the hit series District 31 in 2016.
- Led the brand repositioning of ICI Télé in 2021-2022.
- Developed the annual strategic plan and ensured its execution for the ICI Télé channel.
- Managed the annual media placement and production budgets for the TV channel. Manager of a team of 5 people.
Communications Advisor - Groupe TVA - Montréal
(2012 - 2016)
- Served (as delegate) on the company's coordination (convergence) committee to enhance and catalyze our communication actions and report on initiatives to management.
- Implemented impactful strategies to increase subscriptions to specialty channels despite a context of proliferating content platforms.
- Developed and planned the communication strategies and positioning for the YOOPA, MOI&cie, Prise 2, addikTV, and CASA channels, as well as for TVA brands: Yamaska, Destinées, O', Toute la Vérité.
- Managed a high volume of projects simultaneously while maintaining a high level of rigour.
Brand and Convergence Manager - Québécor média - secteur détails - Montréal
(2006 - 2012)
- Led a team of 6 professionals (writing, coordination, and administration).
- Negotiated all sponsorships for the Archambault and Le SuperClub Vidéotron brands while maximizing banner visibility.
- Acted as a convergence agent and stimulated communication across the various business units of Québecor by demonstrating leadership.
- Contributed to the growth of a banner (Le SuperClub Vidéotron) belonging to a mature industry (average of +2% growth/year in rentals between 2006 and 2010).
- Implemented the launch and commercialization strategy for Zik.ca (streaming platform) and negotiated convergence agreements to ensure maximum visibility. Over 2,000 subscribers in the first week of launch.
Communications Manager - Metro Richelieu inc. - Montréal
(2004 - 2006)
- Managed in-store communications. Deployment of an effective multi-platform communication channel. Télé-Métro.
- Supervised the creation and production stages of annual in-store campaigns.
- Led the rebranding of the Metro Plus banner.
