Corporate Communications Manager
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Dynamic Corporate Communications Manager with over six years of global experience in the aviation and sports industries. Proven expertise in crisis communications management, strategic corporate messaging, media relations, and public relations strategies. Adept at creating and implementing innovative communication plans that enhance brand reputation and engage diverse audiences. Exceptional writing and editing skills, specializing in crafting persuasive corporate messaging for both external and internal stakeholders. A results-driven professional committed to driving effective communication and achieving organizational objectives.
In my role as Corporate Communications Manager at Qatar Airways from March 2021 to June 2023, I spearheaded comprehensive media relations plans and integrated communication strategies, amplifying the Qatar Airways brand globally through press conferences, partnership announcements, PR activations, and familiarization trips. I managed the PR scope for our extensive sports sponsorships, including the FIFA World Cup Qatar 2022, Formula 1, and UEFA EURO 2020, overseeing over 50 communication plans. I also navigated communication strategies for Qatar Executive, our business jet subsidiary, and initiated our presence in the metaverse with 'QVerse' virtual reality. I successfully budgeted for the recruitment of a global PR firm and supported the crisis communication team during the challenging COVID-19 pandemic, even operating the world's first fully vaccinated flight. I led a talented team and handled after-hours media inquiries in both English and Arabic. My previous roles as Lead Public Relations Officer and Public Relations Officer at Qatar Airways were equally impactful, involving crisis management, event planning, and promoting the airline's services globally.
I earned a Master of Arts in Media and Communications from City University of London in May 2016. This program deepened my understanding of the ever-evolving media landscape, honed my communication skills, and equipped me with the knowledge necessary for my subsequent career in corporate communications and public relations. My education at City University provided a strong foundation and critical insights that have been instrumental in my professional journey.