Erica Iyere

With over five years of experience as a Content Writer, social media manager and communications coordinator. I have collaborated with top-tier brands in various niches, such as technology, finance, health, business, EDI and lifestyle, to produce content that drives traffic, leads, and conversions.

I have extensive knowledge of SEO, keyword analysis, and LinkedIn Sales Navigator, which I use to optimize and tailor content to diverse target audience and market.

I am passionate about bridging the gap between the brand, its audience, and the general public, and I am excited to connect, collaborate, and contribute to the ever-expanding content-writing industry and knowledge-sharing community.

Corporate Communications & Outreach Assistant Jan 2024 – April 2024

Fanshawe College – EDI Office, London, ON

• Tasked with creating tailored social media posts for significant dates, researched and crafted posts tailored to Fanshawe's audience, resulting in a 15% increase in engagement.
• Managed and created calendar entries for EDI significant dates, ensuring accurate representation and appreciation of the college community.
• Developed posters and programs for campus events including Black History Month, International Women's Day, Ramadan, Autism Day, Mental Health Awareness Month and Lunar New Year, which are engaging materials that enhanced campus community participation.

Content Strategist/Writer July 2022 – August 2023

Fetchly Labs, Dallas, TX

• Engaged in email marketing, crafting compelling email copy, resulting in a 60% increase in lead generation effort.
• Conducted thorough research and edits on technical topics, ensuring accurate, engaging and clear content.
• Designed quantitative and qualitative surveys for a GTK (get-to-know) initiative, fostering deeper company understanding and bonding.
• Communicated with superiors and team heads to develop a functional content marketing strategy, enhancing overall marketing effectiveness.
• Performed keyword research using the Ahrefs tool, optimising content for improved SEO performance.

Content & Copy Writer November 2018 – May 2022

The Wilfred’s Inc, Calgary, AB

• Led ideation sessions for brand marketing, and took action by meeting with team members to discuss content strategy and objectives, resulting in clear messaging.
• Developed social media posts and website articles, conducting audits using HubSpot, ultimately positioning the brand as an industry authority.
• Led in-house, freelance, and part-time writers to ensure alignment with established messaging and brand style.

Ontario College Graduate Certificate (OCGC) 2024

Fanshawe College, London, Ontario

Public Relations – Corporate Communications

Higher National Diploma (HND) 2018

Auchi Polytechnic, Auchi, Edo, Nigeria

Public Administration