Faisal Zia
SEO & AI Search Strategy Lead
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About
Results-driven SEO & AI Search Optimization Specialist with 8+ years of experience driving organic growth across SaaS, e-commerce, and local businesses in Edtech, Finance, Insurance and Automotive industries. Expertise in technical SEO, content strategy, AI search optimization (AEO/GEO), and performance analytics, helping improve visibility across traditional search and LLM-powered discovery platforms. Skilled in developing data-driven SEO strategies, collaborating with cross-functional teams, and using Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and AI-powered workflows to deliver measurable business results.
Experience
SEO Specialist - Homi Reno - Toronto
(2025-10 - 2026-04)
Independently lead end-to-end SEO and AEO initiatives, conducting technical audits, AI-search readiness assessments, keyword intent mapping, and data-driven optimization strategies using Google Analytics, Search Console, SEMrush, and AI research tools.
- Develop SEO recommendations and content briefs, implement technical improvements, optimize site architecture, enhance user experience, and increase qualified organic traffic and conversions.
- Monitor rankings, traffic, and conversion performance through regular reporting, competitive analysis, and continuous experimentation to identify growth opportunities and improve ROI.
Product Manager SEO - Dzine Media
(2023-01 - 2024-09)
Executed end-to-end SEO roadmaps that scaled organic traffic by 200K+ monthly across multiple SaaS projects by integrating technical SEO, content optimization, CRO, and analytics.
- Scaled organic visibility through the execution of comprehensive on-page SEO strategies, including topical cluster modeling, advanced keyword mapping, and the optimization of high-intent landing pages to capture qualified lead traffic.
- Elevated site performance and conversion efficiency by 15% through comprehensive technical SEO audits, UX/UI redesigns, and crawl error elimination, while leveraging analytics to deliver actionable insights and funnel optimization in collaboration with cross-functional teams via GA4 & MS Clarity.
SEO Specialist - Car Switch
(2021-07 - 2022-11)
Drove a +50K increase in monthly organic traffic and secured #1 organic Search & GBP rankings by integrating SEO, CRO, and paid media insights for a top-tier UAE automotive E-commerce platform.
- Spearheaded innovations in SEO strategies, performed content & technical SEO audits and on-page optimization (developed strategic SEO content, identified high-impact search terms)
- Partnered with marketing, development, and product teams to enhance UX, site performance, and funnel conversions; delivered KPI-driven reporting through Google Analytics to measure traffic, acquisition, & ROI.
- Developed and executed content marketing strategies and link-building campaigns, leveraging high-quality content, and strategic outreach to enhance domain authority.
Senior SEO Specialist - Content Arcade
(2020-01 - 2021-06)
Implemented SEO strategies that propelled the agency SaaS website to a #1 SERP ranking for competitive keywords across multiple regions (US, Canada, UK), increasing monthly organic traffic from 3.3M to 7.5M.
- Led & mentored a team of SEOs, setting priorities, to achieve exceptional results, performing technical SEO audits & aligning strategies across development, content, and design teams.
- Design strategic SEO content, redesigned website (A/B testing page elements, and CTA) to improve accessibility & increase organic lead generation across a portfolio of 4 websites.
- Audit backlinks, perform keyword research & competitive analysis to uncover new opportunities, adapt emerging SEO trends, algorithm updates to established standardized SEO protocols.
SEO Specialist - Dzine Media
(2018-11 - 2019-12)
SEO Account Manager - Globital
(2017-01 - 2018-10)
Managed 50+ Google Business Profile (Local SEO) campaigns for agency clients across industries (Finance, Travel, Home Improvement, local ecommerce etc.), for clients of Canada, Australia, USA.
- Implemented Local SEO strategies efficiently, reduced campaign execution time by 40%, and increased monthly calls from GMB profile by 100%–200% for 60% of projects, enhancing client retention.
- Conducted SEO audits, optimized local landing pages (keywords, content, design, CTAs), enhanced domain authority through link building, managed project onboarding, website migrations, and CMS platforms (WordPress, Shopify), and delivered reports with SEO recommendations to clients.
Education
Bachelor - Computer Science (2016)
