Tausif Ali

Results-driven SEO and AI Search Visibility Specialist with 4.5+ years of experience improving search engine rankings, driving organic traffic growth, and expanding brand visibility across traditional and AI-powered search platforms (Google AI Overviews, ChatGPT, Gemini, Perplexity). Combines strong technical SEO fundamentals — site audits, schema markup, keyword research, with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) content strategy for eCommerce, health/supplement, travel, fashion, SaaS, and manufacturing brands across India and the US. Proficient in Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, with a proven track record of increasing organic search visibility by up to 45% and domain authority by 20+ points.

Delivers audit-first, data-driven strategies and polished, client-ready deliverables from day one.

AI SEO & Content Strategy Consultant at Freelance (2025-03 – Present)

• Deliver comprehensive AI SEO, technical SEO, and GEO/AEO content strategy services to clients across eCommerce, health/supplement, travel, fashion, SaaS, and manufacturing sectors in India and the US.
• Led AI search optimization for CARSFY, an Indian automotive LED lighting D2C brand on Shopify, building a full AI-optimization implementation plan and pillar content strategy that improved visibility across Google AI Overviews and AI search platforms.
• Manage SEO and content strategy for AlWaahid Fragrances, an Indian D2C attar brand on Shopify, delivering buyer-intent blog content, meta rewrites, and a full collection-page SEO audit with keyword mapping, URL fixes, and schema recommendations.
• Conducted a full AI SEO/GEO/AEO audit for WP Codex Plugins and WooCRM Connector, rewriting 5 premium product pages, 10 blog articles, and 6 tool pages; diagnosed and resolved a Google Search Console indexing issue by rebuilding the site's sitemap architecture.
• Produced AEO/GEO-optimized destination content across 11 URLs for Resorts in India (resortsinindia.com), alongside two AdSense readiness audits with structured action plans.
• Delivered AI SEO and content writing for Ornate Steelworks, optimizing on-site content for both traditional search and AI search visibility.
• Conduct full-scale technical SEO audits identifying crawl errors, broken links, and site speed/mobile usability issues; build high-quality backlink profiles through strategic outreach and digital PR campaigns.
• Design and scope productized AI-driven service offerings, including an SMB-tier AI citation tracking tool built on a custom n8n and Anthropic API automation pipeline.

SEO Specialist at Amin Softtech LLP (2022-12 – 2024-11)

• Led comprehensive SEO strategies for 15+ client websites across diverse industries, focusing on technical, on-page, and off-page optimization.
• Conducted regular technical SEO audits using Screaming Frog and SEMrush, identifying and resolving critical issues including crawl errors, duplicate content, and broken links.
• Performed extensive keyword research and competitive analysis, identifying high-value keywords that increased organic search visibility by an average of 45%.
• Collaborated closely with web development teams to implement technical SEO best practices including site speed optimization, mobile responsiveness, and structured data markup.
• Developed and oversaw content strategy, ensuring creation of SEO-friendly, high-quality content aligned with target keywords and user intent.
• Executed link-building campaigns through strategic outreach and partnership initiatives, improving average domain authority by 20 points.
• Analyzed website performance using Google Analytics and Search Console, monitored algorithm updates, and delivered monthly reports with actionable insights and strategic recommendations.
• Trained junior team members on SEO best practices and tool utilization; managed client communications and presented performance reports.

SEO Executive at Strive Digital PVT LTD (2021-08 – 2022-11)

• Designed and executed comprehensive SEO strategies that improved website visibility and increased organic traffic by 60% for key clients.
• Conducted detailed on-page optimizations including meta tag creation, content structuring, header optimization, and URL canonicalization.
• Performed competitive analysis and keyword research to identify market opportunities and content gaps.
• Optimized web content in close collaboration with the content writing team, ensuring alignment with SEO guidelines and user search intent.
• Utilized Google Search Console and SEMrush to track keyword rankings and identify technical issues; contributed to link-building campaigns that improved client domain authority through white-hat techniques.
• Created and presented regular performance reports with insights and recommendations for strategy refinement; assisted with local SEO, including Google My Business management and citation building.

Bachelor of Business Administration (BBA) in Marketing (2018 – 2021)

Higher Secondary Education (2016 – 2018)