From strategy to execution in SEO & Content
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I’m an organic growth and SEO strategist with a strong track record of driving top-line growth, most recently as a Senior Manager at ApplyBoard, where I increased organic traffic by 150%, doubled page views, and boosted conversions by 45%.
I’m an organic growth and SEO strategist with a strong track record of driving top-line growth, most recently as a Senior Manager at ApplyBoard, where I increased organic traffic by 150%, doubled page views, and boosted conversions by 45%.
I’ve built scalable content programs using SEO best practices and modern search trends—everything from content clusters and high-intent landing pages to internal linking, featured snippets, and visibility in AI platforms like ChatGPT and Gemini. I’ve also driven early awareness through third-party platforms, such as Quora, Reddit, and niche communities.
While I’ve held senior titles and led teams, I’m most energized by hands-on execution and roles where strategy and action go hand in hand. My strength lies in translating complex search behavior into measurable growth.
I hold an MBA in Marketing and a post-graduate Certificate in Marketing Analytics. I’m passionate about building things that scale and creating content that connects with people—and algorithms.
Completed an MBA in Marketing, gaining a strong foundation in strategic marketing, consumer behavior, brand management, and digital marketing analytics. Developed a data-driven approach to campaign planning and business growth.