Gary Goettsch

Analytical, innovative, and results-driven professional with enviable experience in sales and business management—primarily at a senior level. Directed sales operations utilising extensive know-how and versed in understanding the importance of leveraging aspects of machine learning, specifically AI, to help manage and enhance the sales/sales management process. Proficient at developing strategic business plans, referencing projections, generating revenue while controlling expenses.

Versed in AI to improve and expand consumer base and better withstand challenges engineered by highly competitive market. Recognized for high-impact people management skills necessary to build and promote long-term relationships with clients, personnel, and key stakeholders. Demonstrates proactive leadership style in managing employees, scaling organizations and providing feedback and training necessary to optimize efficiency and facilitate corporate goals.

Senior Consultant at Spinspirational Growth Agency (2018-01 – Present)

Provide consulting services to a portfolio of executives seeking to increase revenue through new market verticals and the introduction of a unique product line. Optimize sales performance and operations, identifying gaps in delivery and promoting opportunities that will add the most value to business, products, and services. Utilize and leverage different AI platforms to identify opportunities for improvements to sales cycles, supply chain, marketing, post campaign analysis and more.

• Successfully piloted vision for independent meat processor to expand service offerings and enter pet food manufacturing, refining vision and strategy to identify $2-3M in cost saving opportunities.
• Streamlined operations multinational consumer packaged goods company, eliminating a central New Jersey location based on poor performance and providing additional recommendations for operational optimization.

Director of Sales at Trouw Nutrition (2020-06 – 2021-08)

Recruited to lead sales and business development for both private label and branded products, increasing market share and volume of pet food while maintaining a persistent and diligent value-added sales strategy. Collaborated closely with stakeholders and territory managers in implementing strategic selling approaches and programs.

• Implemented a two-year forecasting model that greatly improved performance, while additionally establishing partnership with external treats manufactures to produce under organizational branding, facilitating additional revenue opportunities.
• Increased gross margin from 18% to 22% within the branded sector while simultaneously increasing the private branded from 11 to 13.5%, exceeding target profits within the area.

Senior Director Sales at Simmons Pet Food (2008-01 – 2018-12)

Originally hired as director of sales for Canada before assuming senior-level responsibilities, overseeing KPIs including revenue, margins, volume, and business expansion opportunities with key retailers. Drove departmental change and transformation to refine and elevate performance.

• Developed and maintained professional partnerships with major North American retailers as a member of the NA Strategic Leadership Team, including Kroger, Loblaws, Walmart, Amazon, and more.
• Selected as the Loblaws Responsible Supplier of the Year based on relationship and performance, leading to the acquisition of Amazon as a customer and generating an initial $5M annually.
• Improved essential KPIs throughout tenure, including forecasting accuracy by 97% and managing the transition of organizational reporting from Canadian to American currency.
• Successfully generated $10M in revenue for new packaging line introduction, amounting to a 150% performance against quota.

BA – University of Toronto

Graduate in PLMA EEP – St. Joseph's University - Philadelphia