Gordon Pennell

Sales and operations leader with 15+ years building and running high-performing teams across automotive Finance & Insurance (F&I) and B2B telecommunications sales. Track record includes leading teams of up to 9 people, managing $5M+ in annual B2B revenue, and delivering double-digit gains in close rates, retention, and lead-to-close conversion at Bell Canada. Now applying that same performance-management discipline in automotive F&I, combining OMVIC-certified compliance expertise with a consultative, data-driven approach to financing, prime and subprime credit structuring, reserve/PVR optimization, and aftermarket product penetration (vehicle service contracts, GAP insurance, extended warranties).

Known for turning underperforming teams and processes into measurable, sustained results.

Manager, Finance and Insurance (F&I) at Bennett GM (2025-08 – Present)

Direct end-to-end F&I operations for the dealership, structuring financing across prime and subprime portfolios through lender relationships, credit analysis, and tailored solutions while maintaining full OMVIC, lender, and privacy-legislation (PIPEDA) compliance.

• Deliver consultative menu presentations on financing, aftermarket products, vehicle service contracts, GAP insurance, extended warranties, and protection packages to grow product penetration and customer satisfaction.
• Maintain zero-defect deal structures and audit-ready documentation across every funded deal, managing lender communication, reserve/PVR optimization, and compliance audits.
• Partner with sales leadership to streamline deal flow and improve closing ratios, applying the same KPI-driven process discipline built over 15 years in enterprise sales management.

Manager, Dynamic Sales / Loyalty and Retention at Bell Canada (2020-03 – 2025-04)

Led and coached a team of 6 sales professionals managing $5M+ in annual B2B revenue through sales funnel optimization and performance management.

• Grew customer retention 120% through loyalty optimization, predictive analytics, and customer experience initiatives.
• Cut new-hire ramp-up time 40% by redesigning onboarding, sales training, and Salesforce CRM automation.
• Improved close rates 25% through targeted coaching, KPI tracking, and consultative selling methodology.
• Reduced customer churn 15% through proactive client engagement and service recovery strategy.

Manager, Business Development (Medium-Enterprise Markets) at Bell Canada (2009-05 – 2020-03)

Managed a 9-person sales leadership team supporting medium-enterprise B2B accounts, achieving 88% employee retention through coaching and development.

• Drove 30% growth in mid-market B2B revenue through consultative selling, strategic account management, and pipeline optimization.
• Improved lead-to-close conversion 20% by rebuilding Salesforce CRM reporting, forecasting, and lead-tracking processes.
• Delivered enterprise-level training to 50+ sales reps on negotiation, solution selling, and customer engagement.
• Contributed to national quota achievement through strategic prospecting and cross-functional collaboration.

Sales Manager – Progressive Leadership Roles at Bell Canada (2002-11 – 2009-05)

Advanced through four leadership roles — Medium Sales Associate Team Manager, Loyalty and Retention Team Manager, Quality Assurance Team Manager, and Direct Marketing Sales Representative — in under seven years.

• Led teams focused on customer acquisition, retention, quality assurance, and revenue growth, laying the coaching and process foundation used in later senior roles.

Sales and Revenue Manager at Holiday Inn Select

Led reservation and revenue management strategy to maximize occupancy and operational efficiency.

• Managed cross-functional hospitality teams while optimizing guest experience and booking accuracy.

OMVIC Certification – Georgian College (2025 – 2025)

Workplace Mental Health Leadership Certificate – Queen's University (2015 – 2015)