Jacob Zimmerman

CRM, retention, and lifecycle marketing expert with 6+ years scaling omnichannel campaigns (email, push, SMS, in-app) across mobile gaming, social casino, and SaaS platforms. Delivered 420% portfolio growth and 67% QoQ revenue lift through precision segmentation, lifecycle automation, and behavioral targeting. Proven ability to diagnose retention gaps, architect platform solutions, and translate CRM strategy into measurable retention and revenue outcomes at scale.

VIP Host at TRIUMPH LABS (2026-06 – 2026-09)

• Managed and scaled a high-value VIP portfolio of 600+ elite players, growing total book value from $6M to $11.5M in three months.
• Exceeded frozen net revenue targets by 31% ($1.62M actual vs. $1.24M projected), acting as the sole VIP host to achieve positive book growth (+2.7%) during a key transitional period.
• Executed strict promotional spend discipline by reducing daily bonus allocations by ~40% ($11.8K to $6.8K per day), effectively creating ~$151K per month in spend headroom without sacrificing player volume or retention.
• Maintained exceptional portfolio health with zero churned VIPs across consecutive months by executing personalized, proactive outreach, successfully contacting 100% of the 600+ assigned VIP book on a monthly rolling basis.
• Acted as the voice of the VIP customer by synthesizing behavioral feedback and pitching product roadmap optimizations to SF headquarters, including VIP-exclusive leaderboards, specialized reward wheels, and targeted app store video ads.

CRM Manager (Contract) at RUBY 7 (A DELAWARE NORTH COMPANY) (2026-01 – 2026-04)

• Audited 13 player segments (12 core and 1 tactical) and layered 5 predictive models (Spend D30, Churn Risk

B.S. in Marketing – NORTHERN ILLINOIS UNIVERSITY

B.A. in Spanish, with emphasis on Business Administration and Translation – NORTHERN ILLINOIS UNIVERSITY