Jennifer Justin

Senior marketing and brand strategy leader with expertise driving enterprise brand transformation, revenue-generating B2B/B2C campaigns, and integrated marketing programs. Proven at translating complex customer insight into business growth, stewarding $25M–$75M budgets, and partnering with executive leadership to advance strategic priorities. Known for leading high-performing teams, strong agency partnerships and delivering sustained brand and revenue impact.

Director, Brand Strategy & Advertising at CANADA POST CORPORATION (2014-02 – Present)

• Led enterprise brand strategy, identity, and market-facing platform aligned to corporate strategy and transformation priorities
• Directed national B2B and B2C multi-channel campaigns, driving consideration, comprehension, and equity
• Delivered $38M in marketing-attributed B2B revenue through targeted, insight-driven programs
• Managed $25M annual marketing investment, improving efficiency, accountability, and performance
• Led initiatives end-to-end: strategy, governance, insight development, ideation, execution, and measurement
• Translated complex research and business insight into clear executive narratives enabling leadership alignment
• Led national AOR RFP and agency transformation in compliance with Crown procurement requirements

Senior Manager, Advertising at WALMART CANADA (2012-06 – 2014-02)

• Led national advertising strategy improving brand breakthrough, linkage, and purchase intent
• Launched WalmartLiveBetter.ca and supporting digital ecosystem (CRM, e-newsletter, iPad app)
• Managed $75M marketing budget, championing media innovation and efficiency
• Drove cross-functional alignment across marketing, merchandising, digital, and operations

National Brand Director, McDonald's/RMH Charities at COSSETTE (2010-05 – 2012-03)

• Led integrated strategy for McDonald's three-year Food Quality platform across digital, mobile, OOH, QR, and internal engagement
• Increased visitation intent 27% (84% likeability)
• Drove 13% new trial for McDonald's Coffee
• Oversaw most successful Monopoly campaign in six years

Group Account Director at BOS (2008-04 – 2010-04)

• Launched Naked Grape Spritzers nationally, doubling forecasted sales
• Expanded HomeSense into social media, reaching 77K+ fans within weeks
• Created grassroots media platforms supporting emerging brand growth

Account Director at ACLC INC. (2007-01 – 2008-04)

• Launched Every Kilowatt Counts, a province-wide energy conservation program
• Delivered communications for approximately 90 electricity distribution companies
• Executed Ontario's first multi-language fridge recycling program (16 languages)

Account Director / Account Supervisor at DUE NORTH COMMUNICATIONS (2000-05 – 2006-11)

• Increased workopolis.com resumes 40% and single postings 35%, maintaining 25% lead over Monster.ca
• Led Goodyear CRM and loyalty initiatives (Air Miles)
• Sustained brand performance while competitors outspent 3:1

Senior Account Executive at RANSCOMBE & CO. (1999-05 – 2000-05)

• Led B2B and B2C advertising execution across national accounts

Progressive Marketing & Communications Roles at HALLMARK CARDS CANADA

• Introduced a new revenue stream expanding grocery and dollar store distribution nationwide
• Coordinated ~30 designers and early large-format DTP print processes

Integrated Branding – Canadian Marketing Association (2022)

Adobe Illustrator – Seneca College (1996)

Creative Advertising – Seneca College / York University (1995)