Jessica Mac

Communications and PR leader with 10+ years' experience across agency and in-house roles in the UK and Canada, delivering earned media, influencer, and integrated communications campaigns across B2B, consumer, and lifestyle sectors. Proven track record of turning complex narratives into compelling stories that secure high-impact media coverage and drive measurable outcomes, including lead generation, engagement growth, and brand visibility. Experienced in media relations, executive positioning, and cross-functional campaign delivery, with a strong focus on fast-paced, results-driven environments.

Corporate Communications Manager (Maternity Cover) - Tucows - Remote, Canada

(2025-04 - 2026-03)

• Oversee internal and external communications across multiple internet infrastructure, domain services, and telecom business units, supporting a remote 1,000+ employee business, ensuring strategic alignment with each brand's business goals.
• Developed and executed a targeted external comms strategy for a telecom business unit, generating 400M media impressions, resulting in 30 new business leads directly attributed to earned digital coverage.
• Serve as a company spokesperson for media enquiries, providing strategic counsel to C-suite on high-profile issues, crisis response, and brand reputation.
• Leverage AI-assisted content and stakeholder communication tools to accelerate campaign ideation and reporting insights.
• Implemented social media and digital engagement strategies, driving +30% YoY engagement within one quarter.
• Lead cross-functional initiatives with HR, marketing, and business units to improve employee engagement and organizational alignment.
• Key Achievement: Organized Tucows' first global AI Summit (80–100 attendees), overseeing budget, creative direction, and logistics to deliver a seamless, high-impact experience, boosting cross-team collaboration and industry visibility.

Senior Account Manager - Fleet Street - London, United Kingdom

(2023-10 - 2024-08)

• Led a 10-person team across B2B, corporate, financial services, travel, and consumer tech clients, driving global PR, earned media, influencer, and experiential campaigns, achieving 20% growth in new business leads.
• Consulted as strategic advisor on global comms frameworks and strategy, narrative development, and brand positioning, elevating client visibility and credibility.
• Owned multi-account budgets and external partners, negotiating influencer and vendor contracts while ensuring compliance, timelines, and delivery.
• Advised senior stakeholders and C-suite clients on reputation management, corporate narrative, and executive positioning, particularly across high-growth and investor-facing environments.
• Turned audience insights and media intelligence into culturally relevant narratives, collaborating with internal teams and agency partners to elevate impact and secure top-tier coverage.
• Created mentorship program for junior team members, fostering industry knowledge, accountability, and high performance across accounts.
• Key Achievement: Recognized as a "30 Under 30" Restaurant Marketer & Innovator for leadership and strategic storytelling.

Freelance PR and Strategy Consultant - Freelance PR and Strategy Consultant (Project Based)

(2024-12 - 2025-04)

• Crafted brand narratives, media materials, influencer campaigns, and experiential activations for luxury hospitality and lifestyle clients (£1–2M turnover), driving measurable brand awareness, engagement, and earned media visibility.
• Developed and executed strategic partnership campaigns, expanding client networks and industry engagement.
• Delivered end-to-end rebrands and content strategies, including website redesign, photography, brand positioning narratives, and customer journey optimization, achieving 98% positive audience sentiment.
• Led, planned, and executed product launches, influencer collaborations, and experiential campaigns, driving measurable growth in social engagement and audience reach.
• Key Achievement: Implemented a results-driven social strategy for a restaurant client, boosting Instagram engagement by 25% in one month.

Account Manager - Fleet Street - London, United Kingdom

(2022-07 - 2023-10)

• Acted as brand spokesperson, managing global, national, and regional media inquiries across lifestyle, hospitality, and CPG accounts.
• Built and maintained strong relationships with top-tier consumer, trade, and broadcast media, securing regular TV coverage and high-impact press to enhance brand visibility and leverage executive thought leadership opportunities.
• Developed and executed multi-market earned media campaigns and media fam trips, securing 100+ media placements and elevating brand visibility and market position.
• Collaborated closely with clients and internal teams to identify timely stories, spokespeople, and moments that translated complex or experiential offerings into compelling coverage.
• Key Achievement: Won and retained a specialist growth capital investor in the luxury hospitality and lifestyle sectors, advising on strategic communications and emerging growth themes to build profile and credibility.

Senior Account Executive - Fleet Street - London, United Kingdom

(2021-07 - 2022-07)

• Secured 5+ national TV features in a quarter, contributing to a 40% uplift in earned media value for clients.
• Managed multi-channel influencer and media initiatives, achieving ~60% increase in social and earned media engagement compared to prior campaigns.
• Delivered high-profile events and activations, increasing social engagement by 30%, elevating brand presence in premium hospitality environments.
• Key Achievement: Secured 400+ media placements across top-tier national and trade outlets, driving +40% in earned media value, accelerating brand visibility and market positioning.

Account Executive - Houston - London, United Kingdom

(2019-11 - 2021-07)

• Supported integrated corporate, consumer, and financial PR for FTSE 100 clients across travel, retail, media, investment, and hospitality, translating complex business objectives into clear, newsworthy narratives.
• Built and maintained relationships with top-tier media, driving visibility across global, trade, lifestyle, and financial outlets.
• Key Achievement: Converted a project-based global travel client into a retained account by refining brand narratives and securing coverage in Vogue, Tatler, Bloomberg, and CNBC, establishing long-term media partnerships and driving sustained brand exposure.

New Business Executive - Ketchum - London, United Kingdom

(2019-03 - 2019-11)

• Collaborated with senior executives on global pitches, managing RFPs, RFIs, and creative assets to translate complex business objectives into winning strategies, securing high-value client acquisitions.
• Key achievement: Developed and led a winning pitch for a European expansion project for a major US restaurant group, securing the account and demonstrating strategic advisory and business development impact.

Marketing and Communications Manager - Blue Engineering - London, United Kingdom

(2018-07 - 2019-03)

• Managed marketing and media communications, overseeing website and content updates, partnerships, and PR initiatives to increase brand awareness and audience engagement.
• Key Achievement: Developed a PR strategy that doubled Instagram following in one month, increasing new business leads by 50%.

Sales and PR Associate - Mulberry - London, United Kingdom

(2015-02 - 2018-07)

• Managed VIP client engagement, PR support, and brand partnerships, fostering long-term relationships with high-net-worth individuals, celebrities, and luxury brands.
• Key Achievement: Developed and launched a successful events program, securing a brand partnership with Diptyque, leading to a 30% increase in repeat clients and average transaction value (ATV).

Bachelor of Arts - Public Relations and Communications - University of Greenwich

CHE - Introduction to Fashion Marketing - University of the Arts London