Joelle Dell'Erede
COMMUNITY AND BUSINESS DEVELOPMENT SPECIALIST
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About
My name is Joelle Dell’Erede, and I am passionate about positively impacting the world by participating in initiatives greater than myself. I have over five years of experience in business development, community building, and project management. By working closely with my employers, I have successfully expanded and maintained client relationships and achieved the desired results.
Throughout my career, I have consistently adapted to dynamic work environments. I am a lifelong learner with a passion for community and business development.
Experience
CLIENT GROWTH SPECIALIST
All Day Fit / Toronto, ON / January 2021 – Present
- Working closely with the CEO and marketing team to support the growth of All Day Fit – setting targets and strategies and liaising on how information gets distributed to clients and other departments within the organization
- Facilitating sales goals, capturing leads, and onboarding new members – exceeding monthly targets by a minimum of 10%
- Managing and delivering exceptional client experience and meeting retention targets – developing a 90-day onboarding journey with personal touchpoints
- Building and establishing an outreach program to grow the All Day Fit network – partnering with 10+ cross-promotions
All Day Fit / Toronto, ON / January 2019 – December 2020
- Client experience management – executing a 90-day onboarding journey, the go-to person for managing client accounts, resolving issues and providing support
- Supporting building marketing campaigns – creating persuasive language to use in marketing collateral (email, posters, Instagram, etc)
- Managing daily sales, referral program and operations
Mindful Maelstrom / Toronto, ON / June 2019 – August 2020
- Client administration and receptionist
- Social media management – Instagram
- Collaborating with local makers to build the in-house clinic store
- Community collaborations and building – 15+ local businesses in the Ossington Business Association
Education
I obtained a Bachelor of Fine Arts in New Media from Toronto Metropolitan University and a Project Management Certificate from George Brown College.

