Krista Dinsmore

I’m a marketing strategist and designer with 20+ years of hands-on experience helping businesses grow without the chaos. I’ve worked as a fractional VP of Marketing, partnered with agencies, and supported brands across hospitality, healthcare, and service-based industries.

I blend strategy, design, and execution. From brand and website redesigns to digital campaigns, content, and systems. My goal is always to make things simpler for an audience to understand. Clear, effective marketing without the fluff.

I have 20+ years of hands-on marketing experience, working across strategy, design, and execution. I’ve led marketing as a VP and fractional marketing leader, partnered with agencies, and worked directly with founders and leadership teams to build brands, redesign websites, and launch campaigns that actually move the needle. I’ve worked across hospitality, healthcare, SaaS, and service-based businesses, often stepping in to bring clarity, structure, and momentum to messy or stalled marketing efforts.

I hold a Business Administration diploma with a specialization in Marketing (Honours), supported by decades of real-world, hands-on experience. Over the years, I’ve continuously expanded my skill set through practical application, leadership roles, and ongoing learning across digital marketing, design systems, and emerging technologies, including AI-powered tools.