Liena Najibi
Vice President, Sales Growth-Operations Leadership
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About
Executive leader with 10+ years of experience driving growth, transformation, and operational excellence across North America. Proven success managing $100M+ P&L, leading 400+ employees, and delivering measurable gains in efficiency, profitability, and client satisfaction.
Skilled in business transformation, AI-driven automation, and large-scale operations across Janitorial, Facilities, Construction, and Restoration. Known for building high-performing, inclusive teams and driving strategic growth through data, discipline, and innovation.
Experience
CORVIN Building Maintenance Ltd., Toronto, ON
Vice President, North America | Jan 2025 – Current
- Hold full P&L accountability for multi-million-dollar divisions across sales, operations, HR, and finance.
- Direct centralized operations in facilities, construction, restoration, and AI-enabled service automation.
- Secured and executed multi-million-dollar contracts with Fortune 500 companies, municipalities, and national accounts.
- Drive 33% annual operational efficiency gains through process optimization, automation & cost control.
- Oversee four subsidiaries ensuring compliance, SLA performance & continuous improvement initiatives.
- Lead corporate real estate strategy optimizing footprint and reducing occupancy costs.
- Represent company in unionized operations, leading grievance resolution, arbitration, and bargaining.
- Report directly to CEO on strategic initiatives, performance metrics, and long-term growth planning.
- Increased gross margin by 21% yearly through automation and operational restructuring.
- Reduced grievances by 37% through proactive union engagement and compliance governance.
- Designed and executed national growth strategy securing multi-year contracts across Canada.
- Partnered with executives to implement automation-driven service models, improving SLA delivery by 29%.
- Represented organization at national industry forums and executive-level conferences.
- Collaborated with labour unions to maintain compliance and support grievance resolution frameworks.
- Delivered $12M+ in new national contracts and expanded service reach into 3 new provinces.
- Improved client satisfaction ratings from 84% to 96% through enhanced SLA governance.
- Oversaw 400+ employees across multiple business units, implementing KPI-based performance systems.
- Achieved 94% business growth FY’21–23 and exceeded new business quotas by 100% annually.
- Reduced turnover 42% and improved workforce productivity 27% through structured training and leadership programs.
- Spearheaded diversity and inclusion initiatives increasing international hires 53%, enhancing cultural engagement.
- Achieved 100% KPI attainment for three consecutive years.
- Launched company-wide leadership pipeline improving internal promotion rate by 36%.
Director, Sales & Marketing | 2019 – July 2020
- Led national sales, marketing, and operational strategy to drive revenue and retention.
- Strengthened client satisfaction and ensured adherence to performance and compliance metrics.
- Partnered cross-functionally to enhance delivery, client engagement, and growth initiatives.
- Delivered $800K+ in new business within first two quarters.
- Secured $250K+ in COVID-19 sanitization contracts, supporting critical client continuity.
Sales Manager & Social Media Coordinator, Body VisionFitness Inc. | Richmond Hill, ON 2014 – 2017
Supervisor, Starbucks Canada Inc. | Richmond Hill, ON | 2013 – 2017
Field Marketing Representative, Mosaic Sales Solutions Inc. | GTA, ON | 2011 – 2013
Education
International Business Management: Marketing, Media & Communication Studies | 2017
Alma Mater Studiorum, University of Bologna, Italy
International Bachelor of Arts: Marketing& Communication Studies | 2013 – 2017
York University, Toronto, ON, Canada
