Ling Hou
Digital Media Strategy / Client Partnerships / Media & Advertising
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About
Media and digital sales leader with 6+ years of experience across publisher, agency, and client-side roles. Proven track record of driving revenue growth, building senior client partnerships, and delivering integrated multi channel media strategies. Known for combining commercial thinking with deep digital execution across programmatic, social, and performance media.
Experience
Group Digital Lead - News Corp Australia
(2025-12 - 2026-05)
Client Partner - News Corp Australia
(2024-07 - 2025-12)
- Owned the PHD and Hearts & Science accounts during Client Partner role, delivering significant YoY account growth: JLR +59%, TTC +95%, Jemena +50%, Mycar +270%.
Agency Sales Manager - News Corp Australia
(2023-04 - 2024-07)
Supported leadership of a 10 person sales team across digital planning and delivery, serving as the digital expert in the client partnerships team.
- Led client brief responses in collaboration with product, programmatic, and streaming teams to drive digital and advertising revenue across Omnicom agency portfolios.
- Led multi year recurring partnerships for JLR across NCA's 'Tier 1' event sponsorships including GQ MOTY 2025 & 2026, VL50 2025 & 2026.
- Drove test and learn opportunities across Tubi, NCA's priority AVOD service through agency education and engagement, seeing a first to market $250K test and learn signed for Betr and a $50K for Federal Government within the first 6 months of launch.
Media Coordinator - Tabcorp
(2022-07 - 2023-02)
- Supported media strategy and execution for the TAB app launch with OMD.
- Redesigned reporting templates for integrated campaign tracking.
- Managed budgets, POs, invoicing, and forecasting.
Performance Associate Manager - Wavemaker
(2022-06 - 2022-07)
Digital Executive - Wavemaker
(2021-04 - 2022-06)
Digital Analyst - Wavemaker
(2020-04 - 2021-04)
- Planned and optimised digital and social campaigns for Tiffany & Co., Campari, Edgewell, and Pharmacare.
- Improved CPA and CTR performance through ongoing optimisation.
- Delivered insights and recommendations to drive incremental client growth.
Content Writer - Qnary
(2019-03 - 2021-11)
- Created thought leadership content for Australian executives on LinkedIn and Twitter.
- Clients included SAP and Tabcorp.
Education
Marketing, International Business & Sociology - University of Sydney (2016 - 2019)
Psychology - University of Toronto (2018 - 2018)
