Liz Reimer

Strategic operations and customer experience leader with experience scaling a fast-growing omnichannel consumer brand across retail, wholesale, and e-commerce. Proven success building scalable systems, optimizing operations, and leading cross-functional initiatives that improve the customer journey, strengthen brand loyalty, and support sustained business growth 17% and 24% year-over-year revenue growth. Skilled at partnering with marketing, sales, and operations to translate customer insights into meaningful business improvements while enhancing efficiency, service quality, and post-purchase experiences.

Passionate about creating thoughtful, customer-centric experiences that increase customer satisfaction, encourage repeat purchases, and build long-term customer relationships. Recognized for developing high-performing teams, using performance metrics and operational data to drive continuous improvement, and maintaining a personalized customer experience while supporting organizational growth.

General Manager at Pure Anada Inc. (2024-05 – Present)

• Lead operations for a growing omnichannel cosmetics company generating more than $3 million in annual sales across retail, wholesale, and e-commerce channels.
• Partner with leadership to execute strategic initiatives that contributed to 17% year-over-year revenue growth in the first year and 24% growth in the second year.
• Direct purchasing, inventory management, marketing, sales, customer accounts, and e-commerce operations to deliver a seamless and consistent customer experience across all sales channels.
• Streamlined operational workflows across retail, wholesale, and e-commerce to improve fulfillment efficiency, product availability, and the overall customer journey.
• Implemented scalable operational processes, standard operating procedures, and performance metrics that improved efficiency while supporting continued business growth.
• Analyze operational KPIs and customer trends to identify opportunities for continuous improvement, informed decision-making, and enhanced customer satisfaction.
• Lead recruitment, onboarding, coaching, and performance management while developing a collaborative, customer-focused team culture.
• Partner cross-functionally with marketing, sales, and operations to improve communication, resolve customer issues, and strengthen overall brand experience.
• Manage inventory planning across multiple sales channels to improve product availability, reduce order delays, and support customer retention.
• Champion continuous improvement initiatives by identifying process enhancements that improve operational efficiency, employee performance, and service quality.
• Ensure compliance with regulatory requirements, product labeling standards, and internal operating procedures while supporting consistent execution across the business.

Operations Management Consultant at Breaker 16 / Specialty Concrete (2023-11 – 2024-05)

6-month contract

• Analyzed operational processes to identify inefficiencies and recommend strategic improvements.
• Supported data collection and analysis efforts to inform decision-making processes within the organization.
• Led change management initiatives, fostering a culture of continuous improvement among team members.
• Designed training programs focused on skill development, increasing employee proficiency in core competencies necessary for their roles.
• Achieved cost savings by analyzing spending patterns and renegotiating vendor contracts for better terms.
• Mentored junior consultants in best practices for success as well-rounded operations management professionals.
• Established guidelines that ensured compliance with industry regulations while maintaining high standards of service delivery.
• Reported issues to higher management with great detail.
• Reduced operational risks while organizing data to forecast performance trends.
• Assisted in recruiting, hiring and training of team members.

Business Development Specialist at Morden Community Development Corp. (2020-08 – 2023-12)

• Built trusted relationships with entrepreneurs, business owners, financial institutions, and government partners to support business growth and long-term success.
• Consulted with business owners to understand their goals, identify challenges, and recommend tailored solutions that supported sustainable growth.
• Led cross-functional initiatives with community partners, government agencies, and local organizations to deliver programs that enhanced client outcomes.
• Analyzed business plans, market opportunities, and operational challenges to provide strategic recommendations and improve decision-making.
• Developed workshops, presentations, and networking events that strengthened stakeholder engagement and customer relationships.
• Managed the City of Morden's First-Time Homebuyers Program, providing guidance and support while ensuring a positive client experience throughout the application process.

Company Program Manager at Junior Achievement Manitoba

• Led a province-wide entrepreneurship program by coordinating students, volunteers, educators, and business leaders to deliver a high-quality participant experience.
• Managed cross-functional teams and external partners to ensure successful program delivery while balancing competing priorities and deadlines.
• Developed strategic program plans, training materials, and performance expectations that supported participant success.
• Built and maintained strong relationships with corporate sponsors, mentors, and community partners, strengthening long-term program engagement.

Stakeholder Relations Manager at Government of Manitoba

• Built collaborative relationships with community organizations, businesses, and stakeholders to improve service delivery and strengthen public engagement.
• Collected stakeholder feedback and partnered across departments to identify opportunities for service improvements and more effective program delivery.
• Led the transition to remote operations during the COVID-19 pandemic, implementing new processes that maintained service continuity and organizational effectiveness.
• Supported strategic planning initiatives while managing multiple priorities in a fast-paced, customer-focused environment.

Business Administration and Management in Hospitality Industry – Assiniboine Community College