Lyle

I am a results-driven Ontario Real Estate Sales Representative and Marketing Professional with 18 years experience in buying and selling homes in the GTA and in Grey County. Prior to that I owned and operated my own Marketing Agency in Toronto for 17 years and built the company from scratch up to 15 employees, doing advertising and proportion work for tier one multinational packaged goods companies. Prior to that I worked for 8 years in corporate marketing with McDonalds Restaurants and Pepsico in various marketing management positions.

During summers between years at Queens University I was a CSR for Royal Bank of Canada.

Real Estate Sales - Royal Lepage Real Estate - GTA and Grey County, ON

(2007)

• Worked with Buyers and Sellers to help them sell and buy homes executing several hundred transactions in the GTA and Grey County over 15 years

Marketing Agency Entrepreneur - Marketing Agency (Self-Owned) - Toronto, ON

(1990 - 2007)

• Built company from one man operation to 15 employees
• Developed advertising and promotion campaigns, sampling programs, designed web sites and printed materials
• Clients in various industries including packaged goods (Kelloggs, Saputo, Pepsi), professional sports leagues (NHL, CFL), entertainment and toy companies (Marvel, Disney, Hasbro, Mattell), Fast Food (Pizza Pizza, KFC), Auto (Magna).

Director of National Marketing - McDonalds Restaurants

(1987 - 1990)

• Managed ad agency on creation of all tv, radio, outdoor and print campaigns
• Developed and managed all national in-store promotion programs
• Developed and managed all national in-store point of sale materials
• Managed all kids marketing and Happy Meal promotions
• Opened McDonalds units at Skydome

Brand Manager - Pepsico

(1983 - 1987)

• Re-launched Diet Pepsi with Nutrasweet
• Oversaw development of product research and new packaging design for all bottle and can sizes
• Worked with ad agency to create all tv, radio, outdoor and print campaigns
• Developed all promotion programs for grocery, convenience, gas channels
• Created and executed national sampling program for the new product

Customer Service Representative - Royal Bank of Canada

During summers between years at Queens University

Bachelor of Commerce - Commerce - Queens University (1982)

Ontario Real Estate Salesperson License - Real Estate - OREA Real Estate College / Humber College

High School Diploma - Crescent School