Maéva Moulet

Marketing professional with strong expertise in product marketing strategy and digital communication. Skilled at leveraging analytics to inform data-driven decisions. Highly adaptable in fast-changing environments and experienced at delivering multiple projects successfully.

Excels at collaborating with cross-functional international teams. My objective is to be part of a team where we impact stakeholder engagement and brand reputation, and where, as an individual, my creativity and my ability to build trust and influence in multicultural environements play a role in the company's overall success.

Product Marketing Manager at AMADEUS (2023-09 – 2026-07), Villeneuve-Loubet, France

International B2B SaaS company, a leading technology player in the global travel industry

• Delivered market, customer, and competitive analyses that informed strategic planning and partnership decisions.
• Led end-to-end Go-To-Market (GTM) strategy for product launches, supervising cross-functional alignment with Product, Engineering, Sales, Finance, and Legal teams.
• Built trust and influence among 100+ airline stakeholders through the strategic planning and delivery of industry events, achieving 85%+ customer satisfaction scores.
• Defined product marketing strategy and delivered marketing deliverables for airline-focused digital products, including sales playbook and value proposition.
• Conducted in-depth customer survey analyses, translating insights into actionable strategic management decisions.
• Managed Digital solutions genarating +€5 million revenues annually with a portfolio of +60 airlines customers.

E-Learning and Internal Communication Specialist (Work-study placement) at AMADEUS (2022-09 – 2023-08), Villeneuve-Loubet, France

International B2B SaaS company, a leading technology player in the global travel industry

• Designed and delivered internal communications content across multiple formats and platforms (photo, video, article, web page), supporting an omnichannel content strategy to promote the learning offering.
• Interpreted learning performance metrics and analytics to optimize content strategy, achieving 80%+ content effectiveness and 90%+ satisfaction according to learners.
• Performed quality control on training content published on the corporate Learning Management System (LMS), ensuring relevance and adherence to organizational standards.
• Led the rebranding of the department's visual identity, aligning content with brand guidelines.

Marketing and Communication Specialist (Internship) at MIDICASA (Natilia and VillasClub) (2021-04 – 2021-08), Toulouse, France

Company specialized in home construction.

• Led digital marketing initiatives to boost brand visibility and lead acquisition.
• Managed social media channels (Instagram and Facebook) and website, driving 30% Instagram follower growth in 4 months while improving engagement and conversion.
• Produced a range of communication assets (photo, video, banner, articles, infographic) aligned with brand guidelines and multi-platform requirements.

• MBA in Marketing & Brand management – INSEEC U (2023), Lyon, France

Pre-specialization in Msc1 International Marketing – INSEEC U (2023)

• Bachelor in Digital Marketing and Communication – ISEG Marketing, Communication and Digital school (2021), Toulouse, France
• 1-year degree in International Business (exchange program abroad) – Avans University of Applied Sciences (2020), 's-Hertogenbosch, Netherlands
• 2-year degree in Business Administration, Accounting and Financial option – IUT Paul Sabatier (2019), Auch, France